# Blended iPhones The Will it Blend? iPhone 4 Episode Tests the Smartphone's Mettle By Vittoria Natarelli | Published 2010-06-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/will-it-blend-iphone-4 References: [engadget](http://www.engadget.com/2010/06/25/the-iphone-4-it-blends/) & [youtube](http://www.youtube.com/watch?v=fLreo24WYeQ&feature=player_embedded) We have all been waiting for the Will it Blend? [iPhone 4](https://www.trendhunter.com/trends/iphone-4-concept) episode. (OK, maybe just me.) Turns out that it does blend. The iPhone 4 holds up longer than I thought it would, so it can certainly withstand the [day-to-day bumps and drops](https://www.trendhunter.com/trends/rhinoshield-airx). To some, this video might be torture, but to calm you down think of it this way: it is not your iPhone. Repeat that over and over while doing some deep breathing. If you can handle it, check out the Will it Blend? iPhone 4 episode above. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 23% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Key Themes Behind This Trend - **Smartphone Durability Testing:** Companies can capitalize on durability testing, like Blendtec, to demonstrate the toughness of their products. - **User-generated Video Marketing:** Brands can encourage customers to share their own product tests to create compelling marketing content. - **Tongue-in-cheek Branding:** Companies can adopt a humorous, irreverent tone in marketing to create shareable content. ### Where This Applies - **Consumer Electronics:** Companies in the electronics industry can use durability testing to showcase the toughness of their products. - **Social Media:** Social media platforms can capitalize on user-generated content by partnering with brands to showcase creative uses of their products. - **Marketing and Advertising:** Marketing agencies can help brands create tongue-in-cheek marketing campaigns that generate buzz and brand loyalty. ## Related on Trend Hunter - [High-End Rugged Smartphone Models](https://www.trendhunter.com/trends/iphone-ultra-concept.md) - [Previous Generation Smartphone Concepts](https://www.trendhunter.com/trends/iphone-4-concept.md) - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [Premium Protective Phone Cases](https://www.trendhunter.com/trends/dbrand-tank-case.md) - [Kevlar Smartphone Cases](https://www.trendhunter.com/trends/rugged-iphone-case.md) - [Next-Gen Technology Glasses](https://www.trendhunter.com/trends/corning-gorilla-glass-victus-2.md) - [Immersive Titanium Smartphone Concepts](https://www.trendhunter.com/trends/iphone-14-ultra-concept.md) - [Durable Case Built-In Smartphones](https://www.trendhunter.com/trends/glass-victus-2.md) - [Super Protective Phone Cases](https://www.trendhunter.com/trends/bounce-case.md)