# Zesty Bitter Orange Aperitif Wilfred's Aperitif is a Refreshing Non-Alcoholic Summery Libation By Amy Duong | Published 2021-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wilfreds-aperitif References: [wilfredsdrinks](https://www.wilfredsdrinks.com/) Wilfred's Aperitif is a perfect option for those who like to enjoy a nice cocktail without wanting to add alcohol. It is a refreshing option that uses naturally bittersweet ingredients to bring forth authentic taste notes. It is a crisp libation that exudes strong citrus notes and [light spritz flavors](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) without any alcohol. It can be enjoyed with some tonic water and the [alcohol-free aperitif](https://www.trendhunter.com/trends/le-spritz-blood-orange) is made from a blend of many ingredients. This includes some zesty bitter orange paired with herbal notes including aromatic rosemary, some [rhubarb](https://www.trendhunter.com/trends/mother-root-rhubarb), and a slight hint of clove. As the perfect summer option, the aromatic drink can be served over ice with some tonic water and each bottle is only £18. Image Credit: Wilfred's ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Cocktails:** A trend towards creating non-alcoholic cocktails as a refreshing and healthy alternative to traditional cocktails. - **Bitter Ingredients:** A trend towards using naturally bitter ingredients like bitter orange and rhubarb to create complex and intriguing flavors in non-alcoholic drinks. - **Mocktail Culture:** A trend towards a cultural shift that celebrates mocktails and makes them a mainstream option for all occasions. ### Sectors Adopting This - **Beverage:** In the beverage industry, there is a great opportunity to develop new non-alcoholic drink offerings that feature complex and intriguing flavors using naturally bitter ingredients. - **Hospitality:** In the hospitality industry, there is a great opportunity to create mocktail menus that appeal to those looking for a health-conscious and refreshing option without the alcohol. - **Retail:** In the retail industry, there is a great opportunity to market and sell non-alcoholic aperitifs like Wilfred's Aperitif as a refreshing and healthy alternative to traditional alcoholic cocktails. ## Related on Trend Hunter - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Refreshing Aperitif Alternatives](https://www.trendhunter.com/trends/ritual-zero-proof-aperitif-alternative.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md)