# Upside-Down Coffee Makers The Wilfa SVART Manuell Makes Coffee the Opposite Way By Kevin Young | Published 2012-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wilfa-svart-manuell References: [yankodesign](http://www.yankodesign.com/2012/06/01/coffee-machine-by-coffee-lovers-for-coffee-lovers/) & [designit](http://designit.com/cases/a-coffee-machine-designed-by-professionals-for-coffee-lovers) The Wilfa SVART Manuell is a coffee maker that allows users to brew their own coffee down to the dot of the bean. The SVART Manuell was designed by Wilfa, a leading Scandinavian electrical goods company, and it provides users with the ability to make coffee just the way they please. Unlike other [coffee maker machines](https://www.trendhunter.com/trends/podfree-coffee-maker), the SVART Manuell requires users to pour water directly over the grounds. It's similar to a [drip coffee machine](https://www.trendhunter.com/trends/breville-luxe-brewer), but this design allows more flexibility, which caters to [individual tastes and preferences](https://www.trendhunter.com/trends/l-or-barista-absolu). By pouring water over the grounds, the coffee is pre-infused and increases the amount of extraction time to provide the fullest taste. No longer will there be complaints about the coffee not being strong enough, as the Wilfa SVART Manuell will do the job. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Manual Coffee Making:** The trend of manual coffee making is gaining popularity as it allows users to have more control over the brewing process. - **Personalized Coffee Experience:** There is a growing trend towards personalized coffee experiences, where users can tailor the taste and strength of their coffee to their liking. - **Innovative Brewing Methods:** The use of innovative brewing methods, such as pouring water directly over the coffee grounds, is disrupting the traditional coffee maker market. ### Sectors Adopting This - **Coffee Equipment Manufacturers:** Coffee equipment manufacturers have an opportunity to capitalize on the trend of manual coffee making by designing and producing innovative products that cater to individual tastes and preferences. - **Specialty Coffee Shops:** Specialty coffee shops can offer a personalized coffee experience by using innovative brewing methods like the Wilfa SVART Manuell, attracting customers who value unique, customized coffee. - **Home Appliance Retailers:** Home appliance retailers can embrace the trend of innovative brewing methods by offering a variety of manual coffee makers that cater to consumers' desire for a more hands-on coffee making experience. ## Related on Trend Hunter - [Character Coffee Makers](https://www.trendhunter.com/trends/the-moky.md) - [Cold Extraction Coffee Makers](https://www.trendhunter.com/trends/cold-drip-coffee-maker.md) - [Automated Drip Coffee Brewers](https://www.trendhunter.com/trends/delonghi-truebrew-drip-coffee-maker.md) - [Automated Pour-Over Coffee Makers](https://www.trendhunter.com/trends/xbloom-allinone-coffee-machine.md) - [Centrifugal Force Coffee Makers](https://www.trendhunter.com/trends/kuku-maker.md) - [Single-Cup Workstation Coffee Makers](https://www.trendhunter.com/trends/brewster-dcm5000.md) - [Single-Cup Coffee Brewing Wands](https://www.trendhunter.com/trends/finalpress-v2.md) - [Precision Power-Over Coffee Makers](https://www.trendhunter.com/trends/hiroia-hikaru-v60-smart-brewer.md) - [Centrifugal Connected Coffee Makers](https://www.trendhunter.com/trends/spinn-coffee-maker.md)