# Plant-Based Skin Treatments Wiley Body's Newest Product is a Balm That Heals Dry Skin By Kanesa D | Published 2022-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wiley-body References: [hypebae](https://hypebae.com/2022/6/wiley-body-vanessa-wade-skin-body-care-super-balm-release-price-info) & [wileybody](https://www.wileybody.com/products/super-balm) Wiley Body’s newest release comes in the form of the ‘Super Balm,’ a [multi-purpose healing stick](https://www.trendhunter.com/trends/barrier-butter) that provides dry skin relief. Wiley Body was founded by Vanessa Wade in 2018, aiming to make [plant-based body products](https://www.trendhunter.com/trends/wylder-organics) accessible to all. The brand is [BIPOC](https://www.trendhunter.com/trends/eadem) and woman-owned and manufactures skin and body care products with gentle, hydrating formulas. The ‘Super Balm’ comes in a compact and clean stick that contains papaya seed, rosehip oil, and calendula. To use the ‘Super Balm,’ consumers have to twist the push-up tube until there is enough product at the top to rub onto the skin. The packaging is eco-friendly and dedicated to promoting transparency during the manufacturing process. The ‘Super Balm’ can be purchased directly from Wiley Body’s website for $24 USD. Image Credit: Wiley Body ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 65% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Body Products:** Plant-based ingredients are disrupting the skincare industry, providing a more accessible and eco-friendly option for consumers. - **Multi-purpose Skincare:** Versatile products like the Super Balm are becoming increasingly popular, saving consumers time and money. - **Minimalist Packaging:** Clean, eco-friendly packaging designs are gaining popularity as consumers become more mindful of their impact on the environment. ### Sectors Adopting This - **Skincare:** The skincare industry can incorporate more plant-based and multi-purpose products into their offerings. - **Beauty and Personal Care:** The trend towards minimalistic and eco-friendly packaging can be used in other areas of beauty and personal care. - **Sustainable Consumer Goods:** The push towards plant-based ingredients and eco-friendly packaging can be expanded into other areas of sustainable consumer goods, such as household cleaning products. ## Related on Trend Hunter - [Balm-to-Oil Body Treatments](https://www.trendhunter.com/trends/rumination-recovery-balm.md) - [All-Purpose Beauty Balm Sticks](https://www.trendhunter.com/trends/allpurpose-beauty-balm.md) - [Supersized Body Balms](https://www.trendhunter.com/trends/the-fatty.md) - [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md) - [Solid Natural Balm Sticks](https://www.trendhunter.com/trends/drpawpaw-original-balm.md) - [CBD Face Balms](https://www.trendhunter.com/trends/cbd-face-balm.md) - [Pocket-Friendly Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness.md) - [Tallow-Based Skincare Collections](https://www.trendhunter.com/trends/sveda.md) - [Intimate Skincare Sticks](https://www.trendhunter.com/trends/vmagic-lips-stick.md)