# Roadkill-Reporting Apps This Wildlife App Helps Increase Knowledge Of Animal Populations By Rahul Kalvapalle | Published 2016-08-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wildlife-apps References: [oxfordmail](http://www.oxfordmail.co.uk/news/14693504.Use_new_app_to_track_roadkill_for_conservationists/) & [play.google](https://play.google.com/store/apps/details?id=org.ptes.mammalsonroads&hl=en) A non-profit environmental organization by the name of People's Trust for Endangered Species is a wildlife app that is designed to make it easier than ever for people to contribute towards animal conservation efforts albeit in an unconventional manner -- by reporting when they see roadkill on the side of the road. The app, available for free download on both the iOS and Android platforms, allows users to quickly and easily report roadkill sightings whether they are hedgehogs, rabbits, deer or foxes. The app's built-in GPS helps conservationists understand the population distribution of mammals in the region, which could help inform conservation strategies going forward While the sight of roadkill is always an unpleasant one, this wildlife app helps draw a silver lining by empowering people to report roadkill sightings to inform [wildlife conservation efforts](https://www.trendhunter.com/trends/wildsight). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Wildlife Conservation Apps:** The creation of more apps that engage users directly in conservation efforts such as animal population monitoring and reporting can be a disruptive innovation in the field of wildlife conservation. - **Big Data Analytics for Biodiversity Conservation:** The use of data analytics to assess wildlife population data gathered through roadkill-reporting apps can provide new insights on conservation strategies and lead to disruptive innovation in biodiversity conservation. - **Crowd-sourced Environmental Monitoring:** The ability to crowd-source real-time data on the distribution and number of animals through apps like People's Trust for Endangered Species can lead to disruptive innovation in environmental monitoring and conservation. ### Sectors Adopting This - **Conservation Non-profits:** Non-profit organizations committed to wildlife conservation can leverage roadkill-reporting apps to collect data on animal populations and inform conservation strategies, leading to disruptive innovation in the field. - **Mobile App Development:** The development of more user-friendly and accessible wildlife conservation apps can be a disruptive innovation opportunity for mobile app developers looking to create apps that make a positive impact on society. - **Environmental Consulting:** Consulting firms with expertise on environmental conservation can leverage data collected through wildlife apps to offer insights to businesses and policymakers on how to minimize their impact on wildlife and biodiversity, leading to disruptive innovation in the field of environmental consulting. ## Related on Trend Hunter - [Wildlife Trafficker-Thwarting Apps](https://www.trendhunter.com/trends/wildlife-traffickerthwarting-app.md) - [Wildlife Monitoring Tools](https://www.trendhunter.com/trends/wildtrack.md) - [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md) - [App-Based Cleaning Tips](https://www.trendhunter.com/trends/okanagan-forest-task-force.md) - [Interactive Transparency Tracking Tools](https://www.trendhunter.com/trends/transparency-tracking-tool.md) - [Cat Tracking Apps](https://www.trendhunter.com/trends/whisker-tracker.md) - [Provincial Fishing Apps](https://www.trendhunter.com/trends/provincial-fishing-app.md) - [Connective Canine Apps](https://www.trendhunter.com/trends/dog-park-app.md) - [Animal-Tracking Plush Toys](https://www.trendhunter.com/trends/fahlo.md)