# Beach-Loving Mermaid Fashion The Wildfox White Label Spring 2014 Lookbook Stars Hanalei Reponty By Meghan Young | Published 2014-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-white-label-spring-2014 References: [fashionising](http://www.fashionising.com/lookbook/b--wildfox-white-label-ss-14-look-book-69313.html) & [wildfoxcouture](http://www.wildfoxcouture.com) The Wildfox White Label Spring 2014 lookbook, titled 'Make a Splash,' stars model and pro surfer Hanalei Reponty. Although she could also be introduced as a [real-life mermaid](https://www.trendhunter.com/trends/shells-jewel-collection) with her [long platinum blonde locks](https://www.trendhunter.com/trends/songs-of-siren) and wistful expressions that are reminiscent of Darryl Hannah's character in 'Splash.' Considering that the photoshoot takes place on a beach, it is only appropriate this comparison even exists. Shot by photographer Mark Hunter, the Wildfox White Label Spring 2014 lookbook showcases a range of [sexy bikinis and slouchy coverups](https://www.trendhunter.com/trends/dandy-del-mar). The looks were styled by Kimberley Gordon, who had an easy time pairing up the pieces considering how cohesive the collection is. The looks were perfected by makeup artist Carlene K and hair stylist Anna Lee Fiorino. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Beachwear Fashion:** The popularity of beachwear fashion trends create innovation opportunity for designers to incorporate mermaid-inspired looks for swimwear, coverups, and accessories. - **Surf Culture Fashion:** The rise of surf culture fashion trends create innovation opportunity for fashion designers to blend surf style with feminine looks for a unique fashion statement. - **Natural Beauty Fashion:** The trend of embracing natural beauty creates innovation opportunity for designers to create makeup and hairstyles inspired by natural, effortless looks. ### Where This Applies - **Fashion:** Fashion designers can incorporate mermaid-inspired looks for swimwear, coverups, and accessories to tap into the trend of beachwear fashion. - **Surf Sportswear:** Surf sportswear brands can embrace the surf culture fashion trend by blending surf style with feminine looks to appeal to a wider audience. - **Beauty:** Makeup and haircare brands can release products tailored to the trend of embracing natural beauty, such as natural and effortless makeup and hairstyles. ## Related on Trend Hunter - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)