# Edgy Collegiate Lookbooks Get Schooled by the Wildfox White Label ‘Being Good, Being Bad' De By Romina S. Cortellucci | Published 2012-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-white-label-being-good-being-bad References: [highsnobette](http://www.highsnobette.com/news/2012/08/30/wildfox-white-label-being-good-being-bad-lookbook/) & [wildfoxcouture](http://www.wildfoxcouture.com/WHITE-LABEL-at-Wildfox-CID308.aspx) Hang out with the "it" crowd at school by taking fashion inspiration from the Wildfox White Label ‘Being Good, Being Bad' lookbook for 2012. LA-based fashion brand Wildfox specializes in [vintage-inspired women's knitwear](https://www.trendhunter.com/trends/the-campus-collection) that has a hint of edge. The latest lookbook is generating a lot of buzz for its [oversized sweaters](https://www.trendhunter.com/trends/brunette-the-label-2), skeleton onesies and cat print patterns, all of which are the perfect looks to sport in classrooms to ensure fashionistas will be on top of the fashion pyramid. With [Hollywood](https://www.trendhunter.com/trends/hollywood-breakfast-club) celebs such as Emma Roberts, Beyonce and Miley Cyrus wearing the in-demand brand, it definitely deserves an A+ in style. All the ensembles featured in the Wildfox White Label Being Good, Being Bad lookbook are available to purchase online from the Wildfox website. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Fashion:** Disruptive innovation opportunity: Create a platform that connects vintage-inspired fashion designers with customers looking for unique and edgy clothing. - **Oversized Sweaters:** Disruptive innovation opportunity: Develop a sustainable and eco-friendly alternative to oversized sweaters that still captures the same level of comfort and style. - **Skeleton and Cat Print Patterns:** Disruptive innovation opportunity: Integrate augmented reality technology into clothing to create interactive skeleton and cat print patterns that change and respond to different environments. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Implement artificial intelligence technology to provide personalized and curated recommendations for customers based on their individual style preferences. - **E-commerce:** Disruptive innovation opportunity: Utilize virtual reality technology to create immersive online shopping experiences that allow customers to virtually try on clothing before making a purchase. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop innovative materials and production processes to create sustainable versions of popular fashion items, such as oversized sweaters, that reduce waste and environmental impact. ## Related on Trend Hunter - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md)