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# Mod British Swimwear
The Wildfox Swimwear 2013 Collection Channels the Sixties

By Erin Fox | Published 2012-08-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-swimwear-2013
References: [inspirefirst](http://www.inspirefirst.com/2012/08/12/cintia-dicker-wildfox-swimwear-2013-lookbook/) & [ilovewildfox](http://ilovewildfox.com/iloveyouwildfox/2012/8/6/diamonds-are-forever-wildfox-swim-2013.html)

With the debut of Wildfox's [exclusive swimwear line](https://www.trendhunter.com/trends/same-x-fwrd) for the 2013 season, the James Bond-themed lookbook sports a mod British 1960s appeal. The appropriately titled look book 'Diamonds are Forever' is complete with muse Cintia Dicker as Wildfox's own personal Bond girl. This shoot only intensifies the definition of chic for swimwear apparel. Dicker brings her soft features and raven-colored hair to this whimsical shoot shot by the thought-provoking Mark Hunter.

Wildfox's Creative Directors Emily Faulstich and Kim Gordon create their line around the vintage beauty of different eras, inspirational women and captivating photographers. With the set including the stunning Los Angeles backdrop, [vintage-inspired swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3) and spy-approved gear, it is evident the creative minds behind this cult brand studied 1960s British culture. This collection was designed for the [girl who loves to travel](https://www.trendhunter.com/trends/travel-diaries-collection), swims in diamonds and follows adventures around every corner.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 100% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Mod British Swimwear:** Mod British swimwear collections inspired by 1960s culture are trending in fashion.
- **Vintage-inspired Swimwear:** Swimwear lines inspired by past eras with a modern twist are becoming popular.
- **Luxury Adventure Swimwear:** Swimwear collections designed for the adventurous and luxury-seeking traveler are gaining popularity.

### Where This Applies

- **Fashion:** The fashion industry has opportunities for creating more mod British and vintage-inspired swimwear collections.
- **Travel and Tourism:** Travel and tourism industries can market luxury adventure swimwear to luxury-seeking travelers.
- **Photography:** Photographers have opportunities to create themed photo shoots for fashion designers inspired by past eras.

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