# Dreamy Retro Swimwear The Wildfox Swim 2012 Collection Draws Inspiration from Marilyn Monroe By Leslie Chen | Published 2011-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-swim-2012 References: [ilovewildfox](http://ilovewildfox.com/iloveyouwildfox/2011/7/20/go-west-young-cowgirl-new-wildfox-swim.html) & [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/wildfox_swim) Wildfox is known for their [free-spirited clothing](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection), and now they’re introducing the Wildfox Swim 2012 collection to cover all of your fashion needs. The line has stunning one pieces as well as [sizzling separates](https://www.trendhunter.com/trends/country-club) inspired by icons like Marilyn Monroe and Brigitte Bardot. Definitely not your average swimwear collection, the Wildfox Swim 2012 line features suits full of [retro details and pretty pastels](https://www.trendhunter.com/trends/reformations-second-swim-drop). Check out the ensemble of pieces for yourself to see what you could be rocking next summer. **Implications** - Consumers are looking to make purchases that will help them stand out. Designs with bold aesthetics appeal to shoppers who want to differentiate themselves from the pack. In order to increase their popularity, a brand could develop more of their styles with this in mind. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Bold Retro Swimwear:** Designing bold, retro-inspired swimwear will appeal to consumers who want to stand out from the crowd. - **Iconic Inspiration:** Drawing inspiration from icons like Marilyn Monroe and Brigitte Bardot can create unique and eye-catching designs in the fashion industry. - **Retro Details:** Adding retro details to swimsuits can create a nostalgic and playful vibe that appeals to consumers seeking a distinctive fashion style. ### Sectors Adopting This - **Fashion:** Creating eye-catching swimsuits with bold aesthetics and iconic inspiration can differentiate a brand and help increase consumer appeal in the fashion industry. - **Swimwear:** Incorporating retro details in swimwear can differentiate a brand and appeal to consumers seeking a nostalgic and playful vibe in their beachwear. - **Retail:** Offering unique and eye-catching swimwear designs that stand out from the competition can increase consumer appeal and retention in the retail industry. ## Related on Trend Hunter - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)