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# Barbiefied Fashion Lines
The Wildfox Summer 2010 Collection is So Totally Rad

By Meghan Young | Published 2009-12-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-summer-2010
References: [lifelounge](http://www.lifelounge.com/A-Wildfox-doll-for-every-season.aspx) & [wildfoxcouture](http://www.wildfoxcouture.com/)

Although the Barbie motif seems rather played out of late, you can’t help but deny the doll look is still appealing -- especially when considering campaigns such as the Wildfox Summer 2010 collection are still around.

Creating a doll for every day of the season, the Wildfox Summer 2010 line is definitely not as cookie-cutter as its inspiration. With their vintage-inspired pieces, they have created some wild dolls, including the ‘Hangover Doll.’

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 90% | Activity: 80% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Vintage-inspired Fashion:** Expanding on the popular Barbie doll motif, creating vintage-inspired fashion lines that capture nostalgia and playfulness.
- **Unique Campaigns:** Developing creative and unique advertising campaigns that use iconic dolls like Barbie to capture consumer attention.
- **Doll-inspired Collections:** Designing fashion collections that draw inspiration from dolls like Barbie, offering a fun and playful twist to traditional clothing lines.

### Who This Affects Most

- **Fashion:** The fashion industry can embrace the Barbie motif by creating clothing lines that capture the nostalgia and playfulness of dolls like Barbie.
- **Advertising:** Advertising agencies can take advantage of the popularity of iconic dolls like Barbie to create unique and attention-grabbing campaigns for their clients.
- **Toy Manufacturing:** Toy manufacturers can explore partnerships with fashion brands to create doll-inspired collections that merge fashion and play, appealing to both children and adults.

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