# Chic Cowboy Captures The Wildfox Spring Summer 2012 Lookbook Shows Classy Countryside By Marriska Fernandes | Published 2011-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-spring-summer-2012 References: [the-electric.blogspot](http://the-electric.blogspot.com/2011/12/wildfox-ss12-x-ali-stephens.html) & [fashionising](http://www.fashionising.com/pictures/s--Wildfox-SS-12-look-book-12962-1.html) The Wildfox Spring Summer 2012 campaign showcases the most chic couture in the most country way. The lookbook features the young and sassy Ali Stephens and Chantal Abbottwho, who sizzle away in casual, yet chic tees, shorts and [cowboy boots](https://www.trendhunter.com/trends/melissa-x-maldito). The models embrace the fun and flirty collection, making the entire series a masterpiece that will be coveted by girls everywhere. The country theme is not to be taken literally, as the shoot focuses more on the theme of fun and freedom associated with the country life than the lifestyle itself. The Wildfox Spring Summer 2012 lookbook is chic and charming and definitely sets the tone for [casual, hip fashion](https://www.trendhunter.com/trends/asos-inspired-by) in 2012. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Country-themed Fashion:** Opportunity for fashion companies to explore country-inspired clothing collections in a fun and flirty way. - **Cowboy Boots:** Disruptive innovation for shoe companies to create modernized cowboy boots to fit the latest fashion trends. - **Young and Sassy Models:** Presents an opportunity for fashion and modeling industries to include more diverse and representative models in their campaigns. ### Sectors Adopting This - **Fashion:** A chance for fashion companies to capitalize on the fun and flirty nature of country-inspired fashion collections. - **Shoe:** A chance for shoe companies to innovate their designs and offer modernized cowboy boots to fit the latest fashion trends. - **Modeling:** Provides opportunity for a more diverse range of models to feature in campaigns, showcasing young and sassy professionals. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)