# Fashionable Voting Campaigns The Wildfox Says Vote! Ads Targets Young and Stylish Americans By Meghan Young | Published 2012-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-says-vote References: [fashionising](http://www.fashionising.com/pictures/b--valerie-van-der-graaf-makes-election-day-sexy-32693.html) & [ilovewildfox](http://ilovewildfox.com/iloveyouwildfox/2012/11/5/wildfox-says-vote.html) Today is a big day for Americans and the Wildfox Says Vote! ad campaign reminds people why--at least, it is a reminder for those who have been living under a rock these past few months. The Presidential election is soon coming to a close and this company is letting its fans know that [voting is totally in fashion](https://www.trendhunter.com/trends/toke-the-vote). What is especially admirable about the Wildfox Says Vote! ad campaign, which happens to be a preview for the label's [summer 2013 campaign](https://www.trendhunter.com/trends/limitless-campaign), is that it simply asks people to vote without showing its own bias to one of the candidates. The important thing is that people get themselves to the voting stations. The Wildfox Says Vote! ad campaign was shot by photographer Kimberley Gordon and stars model Valerie Van Der Graaf. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashionable Voting Campaigns:** Disruptive innovation opportunity: Create fashion-forward campaigns that encourage young and stylish Americans to vote. - **Non-partisan Ad Campaigns:** Disruptive innovation opportunity: Develop campaigns that promote voting without showing bias towards any political candidate. - **Inclusive Messaging in Fashion:** Disruptive innovation opportunity: Incorporate voting as a socially conscious fashion trend to engage a wider audience. ### Industries Being Reshaped - **Fashion Advertising:** Disruptive innovation opportunity: Capture the attention of young Americans with visually appealing and inclusive ad campaigns that promote civic engagement. - **Photography:** Disruptive innovation opportunity: Collaborate with photographers to create eye-catching and impactful campaigns that resonate with target audiences. - **Fashion Retail:** Disruptive innovation opportunity: Integrate voting as a fashionable trend in clothing and accessories to encourage consumers to be politically engaged. ## Related on Trend Hunter - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [British Beer Voting Campaigns](https://www.trendhunter.com/trends/brixton-brewery-yes-we-cans-campaign.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md)