# Starry-Eyed Rocker Shoots The Wildfox S/S 2011 Campaign is a Tribute to Rock and Roll By Carly Foy | Published 2011-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-s-s-2011 References: [fashionising](http://www.fashionising.com/pictures/s--Wildfox-SS-11-campaign-10087-1.html) & [wildfoxcouture](http://www.wildfoxcouture.com/Home.aspx) With its collection of [unique apparel](https://www.trendhunter.com/trends/asos-inspired-by), the Wildfox S/S 2011 campaign is a tribute to rock and roll. The shirts modelled in this campaign make the same clear bold statements that Wildfox Couture is known for. With the campaign incorporating a backstage partying vibe, the clothes featured have shapeless silhouettes and [large screen-printed letters](https://www.trendhunter.com/trends/gap-1), such as the tee with "Mick, Keith, Ronnie, Charlie" on the front. This tee definitely adds a touch of rock and roll (for those who don't know, those names come from the band members of [The Rolling Stones](https://www.trendhunter.com/trends/freaks-store-2)). The models are all outfitted in ensembles that look considerably hipster, with top hats and high-waisted jeans. The Wildfox S/S 2011 campaign showcases hip fashions that would make for the perfect outfits for fashionable concert goers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Unique Apparel:** Opportunity for disruptive innovation in creating one-of-a-kind clothing designs. - **Shapeless Silhouettes:** Opportunity to disrupt traditional fashion norms by embracing non-conventional garment shapes. - **Screen-printed Letters:** Opportunity to disrupt the fashion industry by using large, bold letters as a means of self-expression. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of unique apparel and shapeless silhouettes. - **Music:** The music industry can leverage the trend of screen-printed letters to create branded merchandise for bands and musicians. - **Events:** The events industry can integrate the trend of hipster fashion into concert experiences by curating outfits for fashionable concert goers. ## Related on Trend Hunter - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)