# Witchy Wigged-Out Catalogs The Wildfox Pre-Fall 2012 Lookbook is 90s-Inspired By Jana Pijak | Published 2012-03-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-pre-fall-2012 References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2012/03/magicalcreatures.html) & [ilovewildfox](http://ilovewildfox.com/iloveyouwildfox/2012/3/12/magical-creatures-pre-fall-wildfox-and-francesca-lia-block-c.html) The Wildfox Pre-Fall 2012 lookbook stars model Amanda Booth who takes on the role of three different witch-like characters. Sporting a number of fun and quirky wigs, the model is cute in pink tresses, mysterious as a ravishing redhead and ethereal in a cool white wig. Captured by the artful lens of fashion photographer Kimberley Gordon, this bold and [whimsical advertorial spread](https://www.trendhunter.com/trends/asos-inspired-by) stays true to the brand's [edgy and youthful aesthetic](https://www.trendhunter.com/trends/wild-rose-sparrow). From statement tees to cool casuals, this effortlessly elegant editorial has a eccentric fashion flair. Exuding confidence and plenty of attitude, this [occult-inspired lookbook](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection) expresses character and personal style. Outfitted by Emily Faulstich, Meredith Leyerzaph and photographer Kimbery Gordon, Amanda is a vision in draped essentials, layered looks and humor-infused statement pieces. With hair by Anna Lee Fiorino and fresh-faced makeup by Carlene K, the model's varying personas serve as the perfect accessory for her edgy ensembles. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Bold and Whimsical Fashion:** Opportunity for disruptive innovation in creating unique and playful fashion designs with a touch of eccentricity. - **Personalized Fashion Accessories:** Potential for disruptive innovation in designing and producing customized fashion accessories that allow individuals to express their unique style. - **Layered and Draped Essentials:** Opportunity for disruptive innovation in creating versatile and effortlessly elegant layered clothing pieces with a focus on draping. ### Where This Applies - **Fashion Design:** Opportunity for disruptive innovation in the fashion design industry by creating bold and whimsical fashion designs. - **Fashion Accessories:** Potential for disruptive innovation in the fashion accessories industry by offering personalized and customizable accessories. - **Apparel Manufacturing:** Opportunity for disruptive innovation in the apparel manufacturing industry by specializing in layered and draped essentials. ## Related on Trend Hunter - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md)