# Whimsical Literary Fashions Wildfox Fall 2014 Fashion Mixes Jane Austen with Sass By Laura McQuarrie | Published 2014-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-fall-2014 References: [wwd](http://www.wwd.com/runway/fall-ready-to-wear-2014/review/wildfox) & [wildfoxcouture](http://www.wildfoxcouture.com/lookbooks) Seeing the models walk down the runway at the Wildfox Fall 2014 fashion show must have been a triumphant moment for creative director Kimberly Gordon, especially considering that it was a first for Wildfox at New York Fashion Week. Attendees of the show seemed to be just as excited, sending out tweets and [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) pics of the assorted cupcake Rice Krispie treats that were put out before the show. Clearly Wildfox knew how to kick things off in style, but this was just a prelude at the sweetness to come for the show. The collection channels Jane Austen with a twist, as it is made clear by the title of the Wildfox collection ’Sense & Eccentricity.’ The contrast in inspiration is most evident in the way [pretty florals, ruffles, toile prints](https://www.trendhunter.com/trends/kate-spade-and-target) and sweet macaron-like pinks and greens are styled alongside slouchy hats, pants and deep army green colors. Wildfox manages to bring in its ever-present cheeky sense of humor with shirts that make proclamations like: "Mrs. Darcy" and "I need a drink." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Literary-inspired Fashion:** Create a fashion line inspired by classic literature or iconic authors with a modern, edgy twist. - **Mix-and-match Styling:** Offer customers a range of options, from floral and feminine pieces to edgy, masculine ones, for them to mix and match as they see fit. - **Humorous Statements on Clothing:** Incorporate funny sayings and bold statements on clothing pieces to set them apart from traditional fashion pieces. ### Industries Being Reshaped - **Fashion:** Update your fashion line to include literary-inspired pieces with unique aesthetics that attract fashion-conscious customers. - **Retail:** Offer a variety of styles and aesthetics in your retail stores to attract a wider range of customers. - **Marketing:** Create humorous and attention-grabbing marketing campaigns that incorporate exciting and unconventional elements to attract new customers. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md)