# Playful Printed Swimwear The Wildfox Couture Swim Collection Combines Pastel Prints & Vintage Fits By Jaime Neely | Published 2011-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-couture-swim-collection References: [nylonmag](http://nylonmag.com/nylonblogs/blog/2011/07/20/lookbook-wildfox-swim/) & [wildfoxcouture](http://www.wildfoxcouture.com//home.aspx) The Wildfox Couture Swim Collection, set to be released later this summer, is the [brand's first bathing suit line](https://www.trendhunter.com/trends/ksubi-unveils-kswim) and it certainly will not disappoint. Boasting plenty of inspiration from past decades including the '70s and '80s, the Wildfox Couture Swimsuit Collection offers [high-waisted suits](https://www.trendhunter.com/trends/tyler-mcgillivary-3), Baywatch-like one pieces and darling pastel tones. The prints of the Wildfox Couture Swim Collection are also a noteworthy feature as they showcase a horse, a star-clad universe and pretty flowers. The suits from the collection are sure to make a splash as the brand's debut collection. **Implications** - Businesses that expand the types of products they carry will benefit by expanding their clientele. Clients will likely invest in the new products offered by a preferred or favored company as they will be anticipating similar qualities to which they originally attracted. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Swimwear:** Opportunity for brands to tap into the nostalgia trend and offer swimwear with retro designs and fits. - **High-waisted Swimsuits:** Growing demand for high-waisted swimsuits creates an opportunity for brands to cater to customers looking for more coverage and a vintage aesthetic. - **Printed Swimwear:** The popularity of unique and playful prints in swimwear presents an opportunity for brands to create eye-catching designs and appeal to fashion-forward consumers. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the trend by offering a wide range of vintage-inspired swimwear options to attract customers looking for unique and nostalgic styles. - **E-commerce:** E-commerce platforms can curate a selection of high-waisted swimsuits and printed swimwear from various brands to cater to the growing demand of online shoppers. - **Fashion Design:** Fashion designers can explore innovative ways to incorporate playful prints and vintage-inspired elements into their swimwear collections, providing customers with distinct and stylish options. ## Related on Trend Hunter - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md)