# Schoolgirl Witchtography The Wildfox Couture Fall 2010 Collection Practices Magic By Zoe Badley | Published 2010-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-couture-fall-2010 References: [thelipstickdiaries](http://www.thelipstickdiaries.com/2010/02/wildfox-fall-2010-its-witchcraft/) & [ilovewildfox](http://ilovewildfox.com/iloveyouwildfox/2010/2/16/wildfox-fall-2010-its-witchcraft.html) There's always been something alluring about witchcraft and the Wildfox Couture Fall 2010 lookbook channels that energy in order to create a [pretty kickass campaign](https://www.trendhunter.com/trends/songs-of-siren). Not only is there Nicole Fox from the last season of 'America's Next Top Model,' but there's a storyline accompanying the pictures. In the Wildfox Couture Fall 2010 lookbook there are three girls that all have "very special talents" and are "[sick of school](https://www.trendhunter.com/trends/back-to-drama-school) and being ignored by boys," so they come together to practice witchcraft. Putting aside the storyline, this campaign is definitely one to not skip. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 97% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Witchcraft Fashion:** Fashion brands integrating the witchcraft aesthetic into their clothing lines. - **Storyline Campaigns:** Incorporating narratives into fashion campaigns to create a more engaging experience for customers. - **Magical Advertising:** Using fantastical elements like witchcraft to capture consumer attention in advertising. ### Who This Affects Most - **Fashion:** Brands in the fashion industry can experiment with the witchcraft aesthetic to differentiate themselves from competitors. - **Advertising:** Ad agencies can use creative storytelling and magical elements to create memorable and engaging campaigns. - **Entertainment:** TV series and movies that focus on witchcraft can collaborate with fashion brands for product placement and cross-promotions. ## Related on Trend Hunter - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Witch-Approved Vodkas](https://www.trendhunter.com/trends/midsummer-reserve.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)