# Flirty Sleepwear Lookbooks The Wildfox 2013 Sleepwear Collection Features Comfy and Cozy PJs By | Published 2013-07-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wildfox-2013 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/wildfox-sleepwear-2013.aspx) & [wildfoxcouture](http://www.wildfoxcouture.com/HELLO-SAILOR-at-CID383.aspx) The Wildfox 2013 Sleepwear lookbook was just released, bringing comfort back into fashion in a big way. The collection consists of several [bedtime garments](https://www.trendhunter.com/trends/wearable-wellness-collection), from long, pink bathrobes to cute black PJ bottoms. The model used in the collection showcases these outfits with a flirty and fun-loving attitude. She lounges in a gigantic hotel bed, orders room service, and peeks at the camera from under her sleep mask, as if she is pretending to hate the attention, when really she craves it. The flannels and silks used in Wildfox's sleepwear just scream comfort and relaxation. So much so, that it's hard to look through this lookbook without wanting to dawn some loose-fitting jim-jams of your own and curl up in bed with a mug of tea. This lookbook proves once again that Wildfox is on the cutting edge of fashion, able to combine [wearable, comfortable designs with fashionable styles](https://www.trendhunter.com/trends/uniqlo-loungewear). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Comfortable Sleepwear:** Disruptive innovation opportunity: Develop a line of comfortable sleepwear that combines fashion-forward designs with cozy materials. - **Playful Loungewear:** Disruptive innovation opportunity: Create a collection of loungewear that embraces a playful and fun-loving attitude to bring joy to relaxation. - **Fashionable Relaxation:** Disruptive innovation opportunity: Design sleepwear that seamlessly blends comfort and style, catering to consumers who value both relaxation and fashion. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce innovative materials and designs to the sleepwear industry to create fashionable and comfortable options for consumers. - **Hospitality:** Disruptive innovation opportunity: Partner with hotels and resorts to offer a curated selection of stylish and cozy sleepwear for guests, enhancing their overall experience. - **Retail:** Disruptive innovation opportunity: Develop online or brick-and-mortar stores that specialize in fashionable sleepwear, catering to consumers looking for stylish options for bedtime. ## Related on Trend Hunter - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md) - [Demure Luxury Sleepwear](https://www.trendhunter.com/trends/veronica-beard-and-petite-plume.md) - [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md) - [Cozy Holiday Loungewear Collections](https://www.trendhunter.com/trends/breakfast-in-bed-collection.md) - [Inclusive Soft-Material Sleepwear](https://www.trendhunter.com/trends/cotton-stretch-collection.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md)