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# Tubular Confection Branding
Wildflower Honey Packaging Has Been Wrapped for Painters' Appreciation

By Amelia Roblin | Published 2014-02-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/wildflower-honey-packaging
References: [lovelypackage](http://lovelypackage.com/cori-creed-wildflower-honey/) & [stbernadine](http://www.stbernadine.com)

[Wildflower Honey](https://www.trendhunter.com/trends/gin-lemon-cocktail) packaging expresses its maker's passion for painting. You are probably accustomed to seeing this sweet bee-made product bottled within jars or [squeezable plastic containers](https://www.trendhunter.com/trends/colmans-squeezy-bottle), but have you ever seen it packed in this way?

Landscape artist Cori Creed harvested the sticky saccharine spreadable from her garden to make a limited edition batch for her family and friends. St. Bernadine designed what initially appear to be paint tubes to function as effective vessels for the honey. With these, one is invited to apply the scrumptious paste to his toast like pigment to a palette or a canvas. Wildflower Honey packaging is complete with honeycomb illustrations, honeybee images and pictures of the particular flowers that the helpful insects pollenated.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 62% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Artistic Food Packaging:** The trend of using artistic food packaging can increase brand value and customer engagement.
- **Limited Edition Products:** Creating limited edition food products can create excitement and exclusivity around a brand.
- **Sustainability in Packaging:** Incorporating sustainable materials in food packaging can differentiate a brand and appeal to environmentally conscious customers.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can benefit from artistic and sustainable packaging to attract customers and stand out in a crowded market.
- **Art and Design:** The art and design industry can collaborate with food and beverage companies to produce unique, limited edition packaging that integrates art and functionality.
- **Environmental Sustainability:** The environmental sustainability industry can offer solutions and materials to help companies create sustainable packaging for their products.

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