# Beer-Branded Wildlife Donations Coors Banquet Donates $300,000 to Wildfire Relief By Grace Mahas | Published 2020-10-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wildfire-relief References: [amazon](https://www.amazon.com/dp/B08KH5Q2CV?tag=trenhunt0f-20) [Coors Banquet](https://www.trendhunter.com/trends/start-your-legacy-campaign), the beer brand with a long history of sustainability, recently announced a new initiative that seeks to support wildlife relief, especially amid the worst fire season on record. The brand is donating $300,000 to the [Wildland Firefighter Foundation](https://www.trendhunter.com/trends/coors-banquet-and-brixton) that will provide immediate assistance to wildland firefighters and their families who have been impacted by the 2020 wildfires. In addition to the donation, Coors Banquet launched limited-edition t-shirts that fans can purchase to support the cause. The 'Protect Our West' shirts, available for both men and women, can be purchased online through the Coors Banquet [Amazon](https://www.trendhunter.com/trends/open-energy-ecosystem) shop for $21.99. All proceeds from the Protect Our West t-shirts will be donated to the Wildland Firefighter Foundation. Image Credit: Coors Banquet ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Wildlife Relief Initiatives:** Brands can donate a portion of their sales or launch limited-edition products to support the cause and attract customers who value sustainability and social responsibility. - **Sustainability-focused Marketing:** Brands can incorporate sustainability and social responsibility into their marketing strategies to differentiate themselves and appeal to eco-conscious customers. - **Public-private Partnerships:** Businesses can collaborate with non-profit organizations and government agencies to support wildlife relief efforts and create positive social and environmental impacts. ### Where This Applies - **Beverage Industry:** Beer, soda, and other beverage brands can explore partnerships with non-profit organizations to support sustainability and wildlife conservation initiatives. - **Apparel Industry:** Clothing brands can launch special product lines to support wildlife relief efforts and attract consumers who care about social and environmental issues. - **Non-profit Sector:** Non-profit organizations that focus on wildlife conservation and disaster relief can collaborate with businesses to amplify their impact and create sustainable funding streams. ## Related on Trend Hunter - [Branded Firefighter-Supporting Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton.md) - [Wildfire Relief-Supporting Beers](https://www.trendhunter.com/trends/pineapple-ipa.md) - [Rugged Legacy Beer Campaigns](https://www.trendhunter.com/trends/start-your-legacy-campaign.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md) - [Western Series Beer Giveaways](https://www.trendhunter.com/trends/yellowstone-season-5.md) - [California Wildfire Relief Fundraisers](https://www.trendhunter.com/trends/california-wildfire-relief.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Brewery-Led Sustainability Initiatives](https://www.trendhunter.com/trends/sierra-nevada-1.md) - [Co-Branded Farmer-Supporting Projects](https://www.trendhunter.com/trends/farm-rescue.md)