# Youthful Punk Lookbooks The Wildfang 'Wolf Pack' Collection Features Punk-Rock Denim By Vasiliki Marapas | Published 2014-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildfang References: [c-heads](http://www.c-heads.com/2014/07/17/wildfang-drop-the-wolf-pack-lookbook-with-a-set-of-vhs-gifs/) & [wildfang](http://www.wildfang.com/about-us.cms) Portland-based brand Wildfang's latest lookbook is a youthful revival of the [punk rock scene](https://www.trendhunter.com/trends/the-october-collection). The brand's website reads, "Wildfang is not a brand. We are a band. More specifically, we are a band of thieves. Modern-day, female Robin Hoods, raiding men's closets and manically dispensing blazers, cardigans and wingtips as we roam from town to town in these stolen styles of ours." The brand's (or should I say, band's) 'Wolf Pack' collection sticks to its staunch [tomboy ethos](https://www.trendhunter.com/trends/day-3-capsule-2). The lookbook features models Hannah, Manna and Chloe, frolicking around a London Suburb. They might not necessarily be wreaking havoc, but they are definitely having fun. The lookbook was photographed by Hayley Louisa Brown and styled by Laura Walters. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 98% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Youthful Punk Fashion:** Wildfang's 'Wolf Pack' Collection showcases a youthful revival of the punk rock fashion scene. - **Tomboy Ethos:** Wildfang's 'Wolf Pack' Collection stays true to its staunch, gender nonconforming tomboy ethos. - **Stolen Styles:** Wildfang's band of thieves raid men's closets and dispense stolen styles in their fashion collections. ### Who This Affects Most - **Fashion and Apparel:** Wildfang's gender nonconforming, punk aesthetic has disruptive innovation potential in the fashion and apparel industry. - **Photography and Styling:** Hayley Louisa Brown's photography and Laura Walters' styling showcase a punk-inspired photography and styling trend. - **Female Empowerment:** Wildfang's punk-inspired fashion is a form of female empowerment and has innovative potential in industries championing gender equality. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)