# Wild-Harvested Gender-Neutral Scents Juniper Ridge Launched the Wilderness Colognes for Any Gender By Grace Mahas | Published 2019-10-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wilderness-colognes References: [juniperridge](https://juniperridge.com/) & [juniperridge](https://juniperridge.com/) Juniper Ridge, a sustainable perfume company that uses real, native-plant sources, recently announced the launch of the [gender-neutral](https://www.trendhunter.com/trends/les-ternels-de-balmain) Wilderness Colognes. The collection boasts five invigorating scents including 'White Sage,' '[Desert Cedar](https://www.trendhunter.com/trends/hinoki-cedarwood-cologne-intense),' 'Coastal Pine,' and 'Redwood Mist' and each perfume is [100% plant-based](https://www.trendhunter.com/trends/wyld-notes) and devoid of parabens, phthalates, preservatives, dyes, and cruelty-free. The ingredients in Wilderness Cologne collection have all been sourced ethically and sustainably by scavenging various areas of the United States for wild products. These ingredients are then processed in the old perfume making techniques such as distillation, tincturing, infusion, and enfleurage to create authentic and invigorating scents. All perfumes are made in extremely small batches, meaning each scent will differ slightly. Lastly, 10 percent of all profits are donated to the Wester Wilderness Defense organization-- a nonprofit that seeks to protect nature. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Perfumes:** Opportunity to develop and market perfumes sourced from sustainable and ethically harvested ingredients. - **Gender-neutral Fragrances:** Opportunity to create gender-neutral fragrances that cater to a diverse range of consumers. - **Wild-harvested Scents:** Opportunity to explore the use of wild-harvested ingredients in perfumes for a unique and authentic scent experience. ### Where This Applies - **Green Beauty:** Opportunity for the green beauty industry to embrace sustainable sourcing practices and create eco-friendly perfumes. - **Gender-inclusive Products:** Opportunity for the beauty industry to tap into the growing demand for gender-neutral products and cater to a more diverse customer base. - **Artisanal Perfume:** Opportunity for artisanal perfume makers to experiment with wild-harvested ingredients and create small batch, unique fragrances. ## Related on Trend Hunter - [Plant-Based Perfumes](https://www.trendhunter.com/trends/wild-coast-perfumery.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Functional Fragrance Collections](https://www.trendhunter.com/trends/functional-fragrance-collection.md) - [Fresh Pine-Scented Perfumes](https://www.trendhunter.com/trends/stora-skuggan.md) - [Clean Nature-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-unify-co.md) - [National Park-Inspired Candle Fragrances](https://www.trendhunter.com/trends/candle-fragrances.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Floral Honey Deodorants](https://www.trendhunter.com/trends/scented-refillable-deodorant.md)