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# Freakish Folklore Photography
Wilder Mann by Charles Freger Ferociously Depicts Cultural Costumes

By Meghan Young | Published 2013-04-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wilder-mann
References: [beautifuldecay](http://beautifuldecay.com/2013/04/04/charles-fregers-wilder-photographs-explore-folk-traditions-on-the-edge-of-wilderness/) & [charlesfreger](http://www.charlesfreger.com/)

If a person were to come across just one of the [cultural costumes](https://www.trendhunter.com/trends/fibredog) depicted in the Wilder Mann photo series, he or she will probably run away screaming, thinking a mythical monster was just spotted. Ferocious and freakish, it is interesting to see how many different cultures embrace their animalistic natures when it comes to [folk festivals and traditions](https://www.trendhunter.com/trends/spooky-adventures).

The Wilder Mann photo series was captured by French photographer Charles Freger. He traveled to 18 different countries to document these [strange garments](https://www.trendhunter.com/trends/shapes-we-take). As observed by Beautiful Decay, "Creatures like bears, stags, mysterious hybrids and the occasional Krampus appear otherworldly--fashioned from materials like animal hides, bells, antlers, twigs and leaves." Each costume was shot in its natural settings for added context.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 85% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Cultural Costumes:** Innovative designers can explore new materials and techniques to create modern interpretations of traditional cultural costumes.
- **Animalistic Natures:** There is an opportunity for businesses to develop products or experiences that tap into the primal and animalistic instincts of consumers.
- **Photography Series:** The popularity of photography series like Wilder Mann presents a demand for unique and captivating visual storytelling in the creative industry.

### Industries Being Reshaped

- **Fashion:** Fashion brands can experiment with incorporating elements of cultural costumes into their designs to create bold and statement-making collections.
- **Entertainment:** Entertainment companies can leverage the interest in animalistic themes to create immersive experiences or themed events that cater to the adventurous and thrill-seeking audience.
- **Visual Arts:** Visual artists can explore the intersection between folklore, tradition, and modern culture through their artworks, opening up opportunities for exhibitions and collaborations.

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