# Insect-Based Dog Treats 'Wilder & Harrier' Treats are Made from Cricket Protein By Joey Haar | Published 2017-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wilder-harrier References: [montrealgazette](http://montrealgazette.com/business/montreal-startup-hexa-foods-serves-up-dog-treats-with-a-difference) & [en.wilderharrier](https://en.wilderharrier.com/) When it comes to chow, dogs are less picky than even the most adventurous human diner, and 'Wilder & Harrier,' a new dog food brand, recognizes that essential difference between canine and sapien sensibilities. Though the "training rewards," as the [dog treats](https://www.trendhunter.com/trends/dognip) are called, are certainly desirable to any dog, their composition might make a more particular person squirm: the snacks are made from cricket protein. Over the past few years, crickets have been breaking into the culinary world thanks to their impressive amount of protein and high degree of sustainability. Nonetheless, the biggest barrier for cricket protein is the visceral discomfort that many people from Western cultures feel towards the insects. Dogs hold no such qualms, so the [healthy cricket protein bites](https://www.trendhunter.com/trends/cultivated-dog-treats) from Wilder & Harrier are ideal for them. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Insect-based Pet Foods:** As more people seek sustainable and protein-rich alternatives to traditional pet foods, there is an opportunity for more insect-based pet treats and meals. - **Alternative Protein Sources:** The success of cricket protein dog treats indicates a potential for using other alternative protein sources, such as algae or yeast, in pet foods. - **Personalized Pet Nutrition:** Pet owners could be willing to pay more for customized, sustainable, and healthy diets for their dogs, creating opportunities for personalized pet nutrition services and products. ### Sectors Adopting This - **Pet Food Industry:** The pet food industry could explore insect-based and alternative protein sources to offer more sustainable and nutritious pet food options. - **Sustainable Agriculture Industry:** The sustainable agriculture industry could benefit from the growing demand for alternative protein sources, such as insect farming, for both human and pet consumption. - **Pet Healthcare Industry:** With more pet owners seeking personalized and sustainable pet nutrition, the pet healthcare industry could offer more preventive and proactive services and products to support optimal pet health. ## Related on Trend Hunter - [Critter-Packed Canine Treats](https://www.trendhunter.com/trends/canine-treats.md) - [Insect-Based Wet Dog Foods](https://www.trendhunter.com/trends/wet-dog-food.md) - [Insect Protein Dog Treats](https://www.trendhunter.com/trends/insect-protein-dog-treats.md) - [Alternative Protein Dog Treats](https://www.trendhunter.com/trends/sustainable-dog-treats.md) - [Insect-Infused Dog Food Toppers](https://www.trendhunter.com/trends/functional-meal-toppers.md) - [Insect-Based Dog Biscuits](https://www.trendhunter.com/trends/snappies.md) - [Bug-Based Dog Dental Chews](https://www.trendhunter.com/trends/dental-chews-for-dogs.md) - [Insect-Based Dog Food Toppers](https://www.trendhunter.com/trends/neo-bites.md) - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md)