# Spicy-Sweet Protein Chips Wilde Protein Chips Feature Chicken Breast, Egg Whites & Bone Broth By Laura McQuarrie | Published 2025-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wilde-protein-chips References: [nosh](https://www.nosh.com/news/2025/new-products-favalicious-does-pasta-b-t-r-nation-teams-with-blue-bottle-heyday-soup-ifies-lasagna) & [instagram](https://www.instagram.com/p/DLDLrZZxueG/)  Korean Sweet & Spicy is the boldest flavor to date from Wilde Protein Chips, and it shares a sweet heat snack made from chicken breast, egg whites and chicken bone broth to deliver 10 grams of protein per serving. Fueled by real ingredients, these sweet and spicy globally inspired crispy chips appeal to fans of Wilde Protein Chips' Spicy Queso and Nashville Hot varieties. Ingredient-aware consumers are turning to convenient protein snacks made with real-food ingredients, opting for transparency and quality over protein bars and other formats that often contain questionable additives and artificial components. This new flavor is landing in select [Costcos](https://www.trendhunter.com/trends/tessemae) in June and July, and more retailers are set to carry the Korean Sweet & Spicy Wilde Protein Chips as of the fall. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 56% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet-heat Snack Innovation:** The fusion of sweet and spicy flavors in protein snacks captivates consumers seeking unique taste experiences that align with health-conscious choices. - **Real-food Ingredients in Packaged Snacks:** A growing consumer preference for transparency and quality is driving demand for snacks made with genuine, minimally processed ingredients. - **Protein-rich Convenient Foods:** The increasing popularity of high-protein snacks offers alternatives to traditional protein bars, appealing to health-focused consumers. ### Industries Being Reshaped - **Packaged Snack Foods:** The packaged snack food industry benefits from innovative flavor profiles and ingredient transparency that meet evolving consumer expectations. - **Health and Wellness Foods:** Products that prioritize nutritional value and natural ingredients are setting new standards in the health and wellness food industry. - **Retail and Grocery Distribution:** As consumer demand grows for specialty snack items, retail and grocery sectors are expanding their offerings to incorporate diverse protein snack options. ## Related on Trend Hunter - [Summer Food-Themed Protein Chips](https://www.trendhunter.com/trends/wilde-barbeque-protein-chips.md) - [Piquant Cheese Protein Chips](https://www.trendhunter.com/trends/wilde-protein-chips-spicy-queso.md) - [Chicken Protein Crackers](https://www.trendhunter.com/trends/wilde-protein-crackers.md) - [Sweetly Spiced Protein Chips](https://www.trendhunter.com/trends/sweet-chili-popped-crisps.md) - [Spicy Creamy Protein Chips](https://www.trendhunter.com/trends/tortilla-protein-chips.md) - [Probiotic-Boosted Protein Chips](https://www.trendhunter.com/trends/rogue-snacks.md) - [Spicy Protein-Packed Snack Crisps](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps.md) - [Spicy Protein Snacks](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers.md) - [Chicken Breast Chips](https://www.trendhunter.com/trends/zerocarb-lyfe-chips.md)