# Piquant Cheese Protein Chips Wilde Protein Chips Spicy Queso Have a Satisfying Recipe and Flavor By Michael Hemsworth | Published 2023-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wilde-protein-chips-spicy-queso References: [foodbev](https://www.foodbev.com/news/wilde-adds-new-flavour-to-protein-chips-portfolio/) & [wildebrands](https://www.wildebrands.com)  Wilde Protein Chips Spicy Queso are the latest addition to the brand's product range perfect for [nutrition-conscious consumers](https://www.trendhunter.com/trends/protein-chips1) to incorporate into their snacking habits. The product is crafted with the brand's signature 100% all-natural chicken breast recipe that also features egg whites and bone broth to give it a [naturally high-protein formulation](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps). The product thus contains 10-grams of protein in every serving, whilst also being low in carbs and sugar. The snack features the flavors of smoked chipotle, roasted jalapeños and seasoned aged cheddar cheese, which combine to achieve a piquant taste that incorporates the [complexity of cheese notes](https://www.trendhunter.com/trends/protein-cheese-sticks). Wilde Protein Chips Spicy Queso are arriving in four-ounce bags at Sprouts locations as well as in four-packs at select Targets across the US. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 83% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **High-protein Snacks:** The rise of Wilde Protein Chips Spicy Queso reflects the trend of high-protein snacks that appeal to nutrition-conscious consumers. - **Low-carb Options:** Wilde Protein Chips Spicy Queso taps into the growing demand for low-carb snacks by offering a flavorful option with minimal carbohydrates. - **Bold Flavor Combinations:** The inclusion of smoked chipotle, roasted jalapeños, and aged cheddar cheese in Wilde Protein Chips Spicy Queso caters to the trend of bold and unique flavor combinations in snacks. ### Industries Being Reshaped - **Health and Wellness:** The high-protein and low-carb attributes of Wilde Protein Chips Spicy Queso make it a disruptive innovation opportunity for the health and wellness industry. - **Food and Beverage:** The bold flavor combinations in Wilde Protein Chips Spicy Queso create opportunities for the food and beverage industry to explore new taste profiles in snacks. - **Retail:** The availability of Wilde Protein Chips Spicy Queso in Sprouts and select Targets indicates potential disruptive innovation opportunities for the retail industry in the snack segment. ## Related on Trend Hunter - [Spicy-Sweet Protein Chips](https://www.trendhunter.com/trends/wilde-protein-chips.md) - [Summer Food-Themed Protein Chips](https://www.trendhunter.com/trends/wilde-barbeque-protein-chips.md) - [Seasoned Puffed Cheese Snacks](https://www.trendhunter.com/trends/whisps-snack.md) - [Piquant Cheese Crisps](https://www.trendhunter.com/trends/piquant-cheese-crisps.md) - [Spicy Protein Snacks](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers.md) - [Spicy Creamy Protein Chips](https://www.trendhunter.com/trends/tortilla-protein-chips.md) - [Crunchy Baked Cheese Snacks](https://www.trendhunter.com/trends/whisps-popped.md) - [Sweetly Spiced Protein Chips](https://www.trendhunter.com/trends/sweet-chili-popped-crisps.md) - [Nutrition-Focused Protein Chips](https://www.trendhunter.com/trends/protein-chips1.md)