# Sustainable Skin Cleansing Products Wildcraft Skincare Launched Two New Cleansing Products By Elena Rahman | Published 2021-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wildcraft-skincare References: [wildcraftcare](https://wildcraftcare.ca/collections/new-to-wildcraft/products/silk-sea-sponge) [Wildcraft Skincare](https://www.trendhunter.com/trends/revive-bioretinol-face-serum), an Indigenous-owned, Toronto-based skincare brand, recently launched two new sustainably-sourced and biodegradable products. The skincare company now offers a new Wash Cream Cleanser and a Silk Sea Sponge. Both items are great additions to any skincare routine. The new products in Wildcraft's lineup of natural skincare are ideal for sensitive and acne-prone skin due to their natural properties. With its gentle formula, the Wash Cream Cleanser helps prevent and heal breakouts with absorbent clays and antibacterial oils. It boasts anti-inflammatory properties due to its inclusion of Mediterranean purple clay. The Silk Sea Sponge provides a [soft exfoliating experience](https://www.trendhunter.com/trends/propre-body-care). It is sustainably harvested and boasts biodegradable properties. The non-irritating product also has natural antibacterial elements and delivers natural mineral content to nourish the skin. Image Credit: Wildcraft ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 47% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Skincare:** Opportunity for companies to develop biodegradable and sustainably sourced skincare products. - **Natural Skincare:** Opportunity for companies to develop natural skincare products that focus on gentle and non-irritating ingredients. - **Anti-inflammatory Skincare:** Opportunity for companies to invest in skincare formulations that incorporate anti-inflammatory ingredients to prevent and heal breakouts. ### Where This Applies - **Skincare Industry:** Opportunities for skincare companies to pivot their offerings towards a more natural, sustainable, and biodegradable market. - **Beauty Industry:** Opportunities for beauty companies to focus on incorporating more natural and sustainable ingredients in their skincare lineups. - **Eco-friendly Product Industry:** Opportunities for companies to venture into the eco-friendly product market through the production of biodegradable and sustainably sourced skincare products. ## Related on Trend Hunter - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md) - [Plant-Rich Facial Care Products](https://www.trendhunter.com/trends/weleda-facial-care.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Customizable Skincare Tools](https://www.trendhunter.com/trends/numoo-naturally-cleansing-collection.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/brixy-blend.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md)