# Gourmet Fish Sandwiches The Latest Dish from McDonald's Singapore Features Wild-Caught Salmon By Katherine Pendrill | Published 2016-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wildcaught-salmon References: [brandeating](http://www.brandeating.com/2016/02/mcdonalds-looks-to-elevate-fish-sandwich-with-new-breaded-salmon-singapore.html) & [mcdonalds.sg](https://www.mcdonalds.com.sg/yousaiditwemadeit/) [McDonald's](https://www.trendhunter.com/trends/fried-seafood-sandwiches) Singapore is giving its seafood selection an upgrade with a tasty new sandwich made with wild-caught salmon. In recent years, many fest food establishments have begun offering a greater selection of [seafood options](https://www.trendhunter.com/trends/bojangler-deluxe). This new dish provides a tasty alternative for those who prefer fish over beef. The new Breaded Salmon with Paella Spice Mix sandwich from McDonald's Singapore is a gourmet version of the restaurant's original [fish sandwich](https://www.trendhunter.com/trends/crispy-fish-sandwich). The base of the new dish is a patty made from a combination of wild-caught salmon, cheddar cheese, red and yellow bell peppers and a flavorful paella spice mix. The patty is topped with salad mix and mayo and served on a hearty multi-grain bun. The new dish ultimately gives McDonald's customers more options when it comes to seafood dishes. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seafood Menu Expansion:** As consumers continue to seek out healthier and more sustainable food options, fast food establishments should consider broadening their seafood offerings to meet this demand. - **Gourmet Alternative Menu Items:** Quick service restaurants could be innovative by offering high-end, gourmet alternatives to their traditional menu items. - **Paella Spice Mix Trend:** The use of paella spice mix could potentially become a popular trend in the fast food industry, as it offers a unique and delicious flavor profile to fast food dishes. ### Who This Affects Most - **Fast Food Industry:** As seafood options continue to grow in popularity, fast food establishments can capitalize on the trend by expanding their menus to include more seafood dishes. - **Sustainable Fishing Industry:** As demand for wild-caught seafood continues to increase, the sustainable fishing industry can capitalize on this trend by sourcing and supplying ethically sourced fish. - **Spices and Seasonings Industry:** The use of unique spice blends and seasonings, such as the paella spice mix used in McDonald's new sandwich, can create opportunities for innovative food product development and expansion. ## Related on Trend Hunter - [Fried Seafood Sandwiches](https://www.trendhunter.com/trends/fried-seafood-sandwiches.md) - [Noodle Soup-Inspired Sandwiches](https://www.trendhunter.com/trends/mcdonalds-singapore-laksa-burger.md) - [Sensorial QSR Fish Items](https://www.trendhunter.com/trends/get-hooked-menu.md) - [Curried Salmon Sandwiches](https://www.trendhunter.com/trends/japanese-curry-salmon-sandwich.md) - [Japanese-Inspired Fish Burgers](https://www.trendhunter.com/trends/hokkaido-salmon-burger.md) - [International QSR Seafood Sandwiches](https://www.trendhunter.com/trends/mcdonalds-lobster-rolls.md) - [Simplistically Seasoned Fried Chicken](https://www.trendhunter.com/trends/chicken-mccrispy-salt-pepper.md) - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Flavorful Animation-Inspired Fusion Burgers](https://www.trendhunter.com/trends/samurai-menu.md)