# Gen Alpha Draw-Along Series Crayola Partners with WildBrain Spark to Launch Scribble Scrubbie Pets By Niko Pajkovic | Published 2022-10-31 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/wildbrain-spark References: [licenseglobal](https://www.licenseglobal.com/entertainment/crayola-launches-new-season-digital-first-content-partnership-wildbrain-spark) & [crayola](https://www.crayola.com/) Crayola has teamed up with kids' and family network WildBrain to launch an all-new Gen Alpha-targeted digital series called 'Scribble Scrubbie Pets.' The new show will premier on the [Crayola Kingdom](https://www.trendhunter.com/trends/2025-holiday-product-lineup) channel on YouTube and [Youtube Kids](https://www.trendhunter.com/trends/parenting-course-app), which is already operated by [WildBrain Spark](https://www.trendhunter.com/trends/the-care-berry-switch). The new series will consist of 20 short-length animated YouTube videos and 20 short-length draw-along episodes. Overall, the content has been developed to appeal to children between the ages of five and eight years old. “This ownable storytelling platform represents a new era of connecting with kids that allows Crayola to learn, engage and delight our #1 consumer target through content that is informed by WildBrain Spark’s insights, YouTube analytics, and our own research," said Rich Wuerthele, president and chief executive officer, Crayola. Image Credit: Crayola ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 58% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Digital Draw-along Series:** There is an opportunity to innovate with interactive digital experiences for children that combine content, learning, and playtime. - **Gen Alpha-focused Programming:** Developing new, age-appropriate content for Generation Alpha represents a chance to connect with young audiences using emerging technologies, formats, and platforms. - **Innovative Edutainment Offerings:** Companies can merge entertainment and educational experiences in creative ways, leveraging existing IP and partnerships to reach untapped markets such as young children and families. ### Sectors Adopting This - **Toy and Game Industry:** Leading firms can incorporate digital features and apps to enhance traditional toys and board games, introducing new ways to entertain and educate kids of all ages. - **Media and Entertainment Industry:** Gaining deeper insights into the viewing habits and preferences of young children can help content providers create more engaging and interactive experiences while building brand loyalty and trust. - **Edtech Industry:** With the rapid evolution of digital content and platforms, there is a growing need for specialized educational tools that are designed to fit the needs and learning styles of younger students, creating new opportunities for global leaders in EdTech. ## Related on Trend Hunter - [Gen Alpha Animated Toy Promotions](https://www.trendhunter.com/trends/mrbeast-lab-the-descent.md) - [Tween-Oriented Content Series](https://www.trendhunter.com/trends/claires-1.md) - [Holiday-Ready Toy Product Lilnes](https://www.trendhunter.com/trends/2025-holiday-product-lineup.md) - [Creator-Endorsed Fruit Snacks](https://www.trendhunter.com/trends/bloxsnacks.md) - [Viral Video Content Toys](https://www.trendhunter.com/trends/skibidi-toilet.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Gen Alpha Bath Brands](https://www.trendhunter.com/trends/splash.md) - [Gen Alpha Bodycare Brands](https://www.trendhunter.com/trends/allkinds.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md)