# Co-Branded Wildberry Toothpastes Hismile x Homebodii Made an Aesthetically Pleasing Self-Care Set By Laura McQuarrie | Published 2024-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wildberry-toothpaste References: [instagram](https://www.instagram.com/p/DDX57ZITu9v/?hl=en) & [us.hismileteeth](https://us.hismileteeth.com/products/electric-toothbrush/homebodii)  Homebodii, the brand known for its luxurious intimates and sleepwear, teamed up with innovative oral care brand [Hismile](https://www.trendhunter.com/trends/hismile-flavored-toothpaste) to create and share a special-edition Wildberry Toothpaste and a powerful limited-edition toothbrush with three cleaning modes, soft bristles and a convenient built-in timer. Consumers seeking novelty in their daily routines are breaking the monotony by swapping out their go-to personal care products for [inventively flavored alternatives](https://www.trendhunter.com/trends/grapple-berry-toothpaste). As part of an [Instagram](https://www.trendhunter.com/trends/tropicana-toothpaste) giveaway, the brands teamed up to bundle the Hismile Wildberry toothpaste and toothbrush with a coordinating pair of Homebodii pajamas and a tote. Like Homebodii's comfort-enhancing essentials, the aesthetically pleasing Hismile x Homebodii collab promises to add a touch of elegance to self-care routines, and enhance holiday celebrations at a time of year when people naturally embrace change and new resolutions. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 27% | Freshness: 33% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Novelty-driven Personal Care:** The creation of inventively flavored alternatives reflects a growing trend where consumers seek novel experiences in their personal care routines. - **Co-branded Aesthetic Products:** Collaborations that focus on aesthetics and branding tap into consumer desires for self-care products that are as visually appealing as they are functional. - **Limited-edition Luxuries:** Offering limited-edition products encourages a sense of urgency and exclusivity, enticing consumers who wish to elevate their everyday personal care experiences. ### Who This Affects Most - **Oral Care:** Innovative flavors in oral care products open up opportunities for brands to differentiate themselves in a market traditionally dominated by mint. - **Luxury Sleepwear:** The crossover with oral care highlights a novel intersection between bedtime routines and luxurious self-pampering industries. - **Co-branding Collaborations:** Strategic partnerships between brands with complementary values can result in unique product offerings that attract shared consumer bases. ## Related on Trend Hunter - [Exclusive Toothpaste Bundles](https://www.trendhunter.com/trends/hismile-flavored-toothpaste.md) - [Glam Oral Care Collabs](https://www.trendhunter.com/trends/hismile-x-barbie.md) - [Juicy Tropical Toothpastes](https://www.trendhunter.com/trends/pineapple-sorbet-toothpaste.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Festive Gingerbread Toothpastes](https://www.trendhunter.com/trends/gingerbread-toothpaste.md) - [Biscuit Spread Toothpastes](https://www.trendhunter.com/trends/biscuit-spread-toothpaste.md) - [Flavored Pineapple Toothpastes](https://www.trendhunter.com/trends/pineapple-toothpaste.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Nostalgic Berry Toothpastes](https://www.trendhunter.com/trends/smurfberry-toothpaste.md)