# Flattering Supportive Bras The Wild Thing Bra from alo yoga is Available in Five Colorways By Grace Mahas | Published 2021-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wild-thing-bra References: [aloyoga](https://www.aloyoga.com/products/w9327r-wild-thing-bra-bone?variant=38169638600884&disableCurrencyEstimate&gclid=CjwKCAjwnPOEBhA0EiwA609RecOM6Gv-omz_v09jJd1JLT5yvJzQYX12dLwdjBCMRGtP2Rs30v7PTRoCxZUQAvD_BwE) The new Wild Thing Bra from [alo yoga](https://www.trendhunter.com/trends/blackpinks-jisoo) is available in four muted colorways including Black, Woodrose, Ivory, White, and Bone. Boasting a deep plunge neck, ruched detail at the front, and a racerback silhouette, this dynamic item is great on its own or under a slouchy tee. The new Wild Thing Bra features an [ultra-soft fabric](https://www.trendhunter.com/trends/flexwire-bras) that has been wear-tested by the brand's in-house team. Designed to fit and flatter every size, the bra offers [medium support for everyday activity](https://www.trendhunter.com/trends/underwire-bra-collection) and beyond. For added coverage and shape, the Wild Thing Bra was designed with soft cups. Moreover, the bra's 4-way stretch fabric will move with you, so you can concentrate on the task at hand. Image Credit: alo yoga ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 24% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Muted Colorway Bras:** With the success of the Wild Thing bra in muted colorways, there may be an opportunity to expand this color scheme to other bra styles in the market. - **Ultra-soft Fabric Bras:** The use of ultra-soft fabric in bras could be a trend in the market, providing greater comfort and support to everyday bra wearers. - **Medium-support Everyday Bras:** The trend for everyday bras that offer medium-support could create an opportunity for companies who design bras with comfort in mind. ### Where This Applies - **Athleisure:** The Wild Thing Bra is a reflective of the continuing trend of athleisure, and other companies in this market could benefit from incorporating muted colorways into their collections. - **Lingerie:** Ultra-soft fabric bras could expand the lingerie industry's offerings for everyday wearers without compromising design and style. - **Retail:** The trend for everyday bras offering support and comfort could be disruptive to the retail industry by enticing consumers to make repeat purchases for their needs. ## Related on Trend Hunter - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md) - [High-Performance Sports Bras](https://www.trendhunter.com/trends/on-performance-bra.md) - [Comfortable Seamless Bras](https://www.trendhunter.com/trends/comfortable-seamless-bras.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Cozy Wireless Adjustable Bras](https://www.trendhunter.com/trends/cozy-wireless-adjustable-bra.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md)