# Vitamin-Rich Rose Skincare Korres' Wild Rose Collection Combines Super Vitamin C and Wild Rose Oil By Laura McQuarrie | Published 2019-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wild-rose-collection References: [womanandhome](https://www.womanandhome.com/beauty/beauty-news/m-s-vitamin-c-skincare-korres-319141/) & [korres](http://www.korres.ca/best-sellers/wild-rose-and-vitamin-c-advanced-brightening-sleeping-facial) Korres' Wild Rose collection shines a spotlight on antioxidant-rich "super Vitamin C" and wild rose oil, which comes from the fruit of the plant and provides nine times the Vitamin C content of orange juice. As Vitamin C has brightening, protective and anti-aging properties, the skincare collection helps to address various concerns with day creams, cleansers, a face must and a sleep lotion. One of the standout products in the Wild Rose collection by Korres is the Wild Rose 15% Super Vitamin C Advanced Brightening Bi-Phase Booster, which is said to quickly and dramatically increase the radiance of one's skin. While consumers have been integrating various skincare products with [Vitamin C into their daily rituals](https://www.trendhunter.com/trends/brightening-collection) for years, a new wave of products is helping to show that the potent ingredient can come from [abundant natural sources](https://www.trendhunter.com/trends/acerola-cherry-collection) that are not citrus fruits. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Vitamin C Skincare:** The trend of incorporating natural sources of Vitamin C into skincare products presents an opportunity for the beauty industry to innovate with non-citrus ingredients. - **Anti-aging Skincare:** The focus on anti-aging properties of Vitamin C in skincare presents an opportunity for the beauty industry to further develop innovative products that address this concern. - **Brightening Skincare:** The trend in brightening skincare products presents an opportunity for the beauty industry to develop Vitamin C-infused products that target dark spots and dull skin. ### Who This Affects Most - **Beauty Industry:** The beauty industry has the opportunity to innovate and create Vitamin C-infused products that address various skincare concerns and come from natural sources. - **Health and Wellness Industry:** The health and wellness industry can explore the benefits of natural sources of Vitamin C in skincare products and leverage this trend to create products that promote overall skin health. - **Natural Products Industry:** The natural products industry has the opportunity to develop Vitamin C-infused skincare products that align with the growing demand for clean and natural beauty products. ## Related on Trend Hunter - [Rose-Inspired Skincare Oils](https://www.trendhunter.com/trends/rose-garden.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Vitamin C-Powered Beauty Collections](https://www.trendhunter.com/trends/vitamin-c-collection.md) - [Vitamin C-Based Skincare](https://www.trendhunter.com/trends/brightening-collection.md) - [Multi-Functional Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-serum1.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Wild Rose-Inspired Cleansers](https://www.trendhunter.com/trends/wild-rose-cleanser.md) - [Vitamin C-Powered Beauty Products](https://www.trendhunter.com/trends/vitamin-c-line1.md) - [Vitamin C-Enhanced Body Products](https://www.trendhunter.com/trends/smooth-glow-vitamin-c-body-essentials.md)