# All-Natural Canned Cocktails Wild Roots Vodka & Soda Comes in Four Flavor Options By Michael Hemsworth | Published 2021-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wild-roots-vodka-soda References: [bevnet](https://www.bevnet.com/spirits/2021/wild-roots-spirits-launches-all-natural-canned-vodka-soda-sparkling-craft-cocktails) & [wildrootsspirits](https://www.wildrootsspirits.com/vodkasoda) The [Wild Roots Vodka](https://www.trendhunter.com/trends/allnatural-soju-cocktail) & Soda canned cocktails are a new range of alcoholic refreshments from the craft brand that will offer consumers with an all-natural option to choose. The cocktails are crafted with high-quality ingredients, and come in four [real fruit flavors](https://www.trendhunter.com/trends/combo-flavor-variety-pack) to choose from including Blackberry, Lemon, Raspberry and Peach. The products are made with the brand's signature vodka that is 100-times filtered to help deliver a clean flavor that allows the aforementioned fruits to shine through. Co-Owner of [Wild Roots Spirits](https://www.trendhunter.com/trends/zero-proof-cocktails) Ali Joseph spoke on the new Wild Roots Vodka & Soda canned cocktails saying, "Wild Roots Vodka & Soda is unlike any hard seltzer on the market. We’re using real fruit and premium spirits to offer an elevated approach to the classic vodka & soda. It’s canned and ready to enjoy whether you’re spending time in the garden, relaxing at the pool, at a tailgate, or out camping.” Image Credit: Wild Roots ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 28% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **All-natural Canned Cocktails:** Craft cocktail brands can explore all-natural ingredient alternatives without sacrificing convenience in canned cocktails. - **Real Fruit Flavors:** Alcoholic beverage producers can expand their target market by incorporating real fruit flavors in their products to capture the growing consumer demand for all-natural and healthier options. - **Elevated Ready-to-drink Cocktails:** The popularity of hard seltzer can be leveraged to create elevated ready-to-drink cocktails that offer the convenience of canned drinks while sparing no expense in delivering a premium drinking experience. ### Industries Being Reshaped - **Craft Cocktail Brands:** Craft cocktail brands can tap into the all-natural ingredients and convenience trend by developing their own line of canned cocktails with premium spirits and natural fruit flavorings. - **Alcoholic Beverage Producers:** Alcoholic beverage producers can capture the growing health-conscious consumer market by introducing lines of canned cocktails that contain only all-natural ingredients and real fruit flavors. - **Hard Seltzer Companies:** Hard seltzer companies can leverage their established brand presence in the ready-to-drink alcohol market to offer premium, elevated cocktails in cans that appeal to health-conscious consumers who also value convenience. ## Related on Trend Hunter - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [All-Natural Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-seltzer.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/vosa-spirits.md)