# Refillable Roll-On Deodorants Wild Roll-On Deodorant Has a 95% Natural Ingredient Formulation By Michael Hemsworth | Published 2025-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wild-rollon-deodorant References: [retailtimes](https://retailtimes.co.uk/let-the-good-times-roll-wild-launches-first-ever-roll-on-deodorant/) & [wearewild](https://wearewild.com/?srsltid=AfmBOootLCvuuspvmKrkZD57Yi4T4Xbt6Lv-rImxyAF8HZ_mpGDzh5hD)  Wild roll-on deodorant has been announced by the brand as a refillable version of the personal care product that keeps a focus on sustainability, but also effectiveness. The deodorant is formulated with 95% natural ingredients yet is rated to deliver up to 24-hours of defense against odor thanks to its triple-action composition. The deodorant comes in a [refillable case](https://www.trendhunter.com/trends/wild-x-paddington-case) to curb waste and encourage consumers to keep refilling it rather than opting for [single-use alternatives](https://www.trendhunter.com/trends/humble-brands). The [plant-based deodorant](https://www.trendhunter.com/trends/natural-deodorant1) glides on easy, won't leave any white marks on clothing and can be refilled in seconds. Head of Brand Eli Miansrow spoke on the Wild roll-on deodorant saying, "In our recent survey, we discovered that over 50% of deodorant users use either roll-on or stick formats. This insight encouraged us to expand our mission of eliminating single use plastic waste from people’s personal care routines. By introducing a sustainable roll-on option, we’re meeting the needs of traditional roll-on users whilst giving Wild fans another eco-friendly choice.” ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 64% | Activity: 71% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sustainable Personal Care:** The emergence of refillable personal care products aligns with increased consumer demand for eco-friendly packaging solutions. - **Natural Ingredients in Deodorants:** The preference for deodorants with high percentages of natural ingredients reflects a broader shift towards health-conscious beauty routines. - **Refillable Packaging:** Refillable systems are disrupting traditional packaging models by emphasizing waste reduction and sustainability. ### Who This Affects Most - **Personal Care:** The personal care industry is witnessing a transformation as brands prioritize sustainable practices and natural ingredient formulations. - **Eco-friendly Packaging:** A surge in eco-conscious consumer behavior is driving innovation in packaging techniques that focus on refillability and reduced waste. - **Natural Products:** Interest in natural products is reshaping industry standards as consumers increasingly seek alternatives to synthetic ingredients. ## Related on Trend Hunter - [Probiotic Roll-On Deodorants](https://www.trendhunter.com/trends/rollr.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Floral Honey Deodorants](https://www.trendhunter.com/trends/scented-refillable-deodorant.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Refillable Skincare-Inspired Antiperspirants](https://www.trendhunter.com/trends/refillable-antiperspirants.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md) - [Hyper-Feminine Deodorant Cases](https://www.trendhunter.com/trends/wild-x-loveshackfancy.md)