# Meaty Beef Patty Buns Wendy's New Wild Rock Burger Features a Pair of Square Beef Patties for Buns By Katherine Pendrill | Published 2017-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wild-rock-burger References: [chewboom](http://www.chewboom.com/2017/08/04/wendys-wild-rock-burger-beef-patties-buns-japan/) & [wendys-firstkitchen.co.jp](http://wendys-firstkitchen.co.jp/news/?nwid=347) For those who think that hamburger buns are just a distraction from the juicy patty in the middle, [Wendy's](https://www.trendhunter.com/trends/cheddar-cheese-bun) new Wild Rock Burger is the perfect dish. Swapping bread for two extra helpings of beef, the new burger is a carnivore's dream sandwich. The Wild Rock Burger is an exclusive new item available from [Wendy’s Japan](https://www.trendhunter.com/trends/garlic-mushroom-bacon-cheeseburger). Unlike other burgers on the menu, the new dish doesn't feature hamburger buns of any kind. Instead, the sandwich boasts a pair of square beef patties for a low-carb, high-protein option. In between the two servings of meat sit tomato, lettuce, bacon and an egg slathered with tartar sauce. The result is a meaty new option that features 85 percent less carbs than a standard burger. Reminiscent of the infamous KFC [Double Down sandwich](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich), the new burger is ideal for meat lovers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-carb Burgers:** Opportunities to create hamburgers with unconventional buns for the low-carb, high-protein health-conscious customer. - **Meat-stacking:** Opportunities to stack unlimited meat options to create unbelievable carnivorous sandwiches. - **Bun Alternatives:** Opportunities to experiment with different options besides traditional buns to create unique burgers. ### Industries Being Reshaped - **Fast Food:** Fast food chains can increase revenue by offering meat-heavy burger options for customers seeking lower carb options. - **Health Food:** Health food restaurants can take inspiration from meat-based menu items and create low-carb burger options for health-conscious customers. - **Casual Dining:** Casual dining restaurants can experiment with unconventional toppings to diversify their menu with meat-based sandwich options. ## Related on Trend Hunter - [Grilled Cheese Burger Sandwiches](https://www.trendhunter.com/trends/grilled-cheese-cheeseburger.md) - [Piquant Bacon-Packed Burgers](https://www.trendhunter.com/trends/wendys-blazin-baconator.md) - [Western-Inspired QSR Burgers](https://www.trendhunter.com/trends/wild-west-burgers.md) - [Pretzel-Filled Fast-Food Sandwiches](https://www.trendhunter.com/trends/pretzel-bacon-pub.md) - [Three-Ingredient Rice Burgers](https://www.trendhunter.com/trends/burger-king-pickleball-burger.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/crown-the-one-pounder.md) - [Butter-Soaked Burger Buns](https://www.trendhunter.com/trends/guilty-porcini-burgers.md) - [Mochi Rice Cake Burgers](https://www.trendhunter.com/trends/tsukimi-mocchi-teriyaki-ginger-burger.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/king-yeti-super-one-pound-beef-burger.md)