# Racy Lace Lookbooks The Wild Orchid Lingerie SS11 Line Puts Dainty into Derelict By Amelia Roblin | Published 2011-01-29 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/wild-orchid-lingerie-ss11 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/wild-orchid-spring_summer-2011-collection.aspx) & [wildorchidlingerie.au](http://www.wildorchidlingerie.com.au/) The Wild Orchid Lingerie SS11 lookbook is full of ensembles that women will want to show off, so the suggestive photographic genre of the latest campaign is sure to the ladies as well as the gentlemen. Black and cream undergarments are accented with lace and ribbon, and presented on sultry models within a dilapidated set. Stirring imagery of a brothel, the Wild Orchid Lingerie SS11 campaign strikes home in promoting the elegant brand with an erotic twist. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Sultry Lookbook Campaigns:** Creating suggestive photographic genres for fashion campaigns that appeal to both men and women can create buzz and promote the brand, such as the Wild Orchid Lingerie SS11 line. - **Elegant Lingerie Lines:** Designing lingerie lines with delicate lace and ribbon accents can captivate customers and differentiate them from competitors, as seen in Wild Orchid Lingerie's SS11 line. - **Derelict Set Designs:** Using dilapidated sets for photo shoots can add a unique and edgy element to fashion campaigns, such as the Wild Orchid Lingerie SS11 line's imagery of a brothel. ### Who This Affects Most - **Fashion Industry:** The fashion industry can enhance brand promotion by incorporating unique and suggestive photographic genres, elegant design elements, and derelict set designs into their campaigns, as illustrated by Wild Orchid Lingerie's SS11 line. - **Lingerie Industry:** The lingerie industry can differentiate their products by incorporating delicate lace and ribbon accents into their designs to captivate customers, as seen in Wild Orchid Lingerie's SS11 line. - **Photography Industry:** The photography industry can experiment with using dilapidated sets for photo shoots to add a unique and edgy element to their work, as seen in the Wild Orchid Lingerie SS11 campaign's brothel imagery. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md)