# Wild Animal Eyeshadow Palettes The Wild Obsessions Eyeshadow Palette Features Fierce Colors By Laura McQuarrie | Published 2021-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wild-obsessions-eyeshadow-palette References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/The_8_newest_beauty_launches_hitting_the_market_this_month/178565) & [hudabeauty](https://hudabeauty.com/us/en_US/eyeshadow/wild-obsessions-eyeshadow-palette-python-HB00631.html) [Huda Beauty's](https://www.trendhunter.com/trends/huda-beauty-2) new Wild Obsessions Eyeshadow Palette features curated selections of colors inspired by various [wild animals](https://www.trendhunter.com/trends/endangered-animal-lip-balm), including tigers, pythons, chameleons and jaguars. The richly pigmented shades and creamy textures are the newest [limited-edition drop](https://www.trendhunter.com/trends/annabelle-cosmetics) from the brand and the versatile mini palettes help to create dynamic looks for both day and night. The palettes boast four innovative textures (suede-soft mattes, complementary metallics (sparkly and foiled), and a cutting-edge 3D embossed python print) that create drama, glitz and glamor. Within the bold green palette inspired by the python, fans will find high-impact blue shimmer shades, burnt greens, acid green mattes and versatile browns for blending. These wild and transformative makeup products from Huda Beauty can be found within the brand's online-exclusive Get Wild Kit, which will also be launching soon. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 36% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Animal-inspired Makeup Palettes:** The rise of animal-inspired makeup palettes, which offer unique and bold color selections inspired by a variety of wild animals, presents an opportunity for makeup companies to tap into the growing trend towards niche and exotic beauty products. - **Multi-textured Makeup Products:** The popularity of multi-textured makeup products, such as those featuring suede-soft mattes, complementary metallics, and cutting-edge 3D embossed prints, suggests an opportunity for makeup brands to experiment with creating more innovative and multi-functional cosmetics. - **Online-exclusive Makeup Kits:** The trend towards online-exclusive makeup kits, containing limited edition makeup products and palettes, provides an opportunity for makeup brands to leverage e-commerce platforms for exclusive product launches and to cater to online shopping behaviours. ### Where This Applies - **Makeup:** The makeup industry has an opportunity to develop new product lines inspired by wild animals, featuring unique color selections, and innovative textures, and to leverage online-exclusive product releases and kits. - **Fashion:** The fashion industry has an opportunity to explore the intersection of makeup and fashion, creating animal-inspired clothing pieces and accessories to pair with the bold and transformative animal-inspired makeup looks offered by brands like Huda Beauty. - **E-commerce:** The e-commerce industry has an opportunity to facilitate the growth of online-exclusive makeup launches and kits, by providing easy access, convenient shopping options, and personalized recommendations to makeup enthusiasts across the globe. ## Related on Trend Hunter - [Bold Limited Edition Palettes](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md)