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# Fur-Flaunting Fashiontography
Animalistic Outfits for 'Wild' in Marie Claire Italy

By Marissa Liu | Published 2009-10-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wild-in-marie-claire-italy
References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/10/jock-sturges-photographs-sky-stracke-for-marie-claire-italy/#more-14006) & [marieclaire.it](http://www.marieclaire.it/)

[Furry fashions](https://www.trendhunter.com/trends/cameluxe) are in the spotlight for the editorial ‘Wild’ in Marie Claire Italy. Photographer Jock Sturges lends his artistic eye for this shoot, which appears in the November 2009 edition of the Italian magazine. Australian model Skye Stracke bundles up in lush [animal skin and print coverings](https://www.trendhunter.com/trends/untamed-nature) for the outdoor editorial.

For the ‘Wild’ in Marie Claire Italy spread, stylist Monika Kropfitsch picked elegant, feral outfits and accessories by Louis Vuitton, Sportmax, Alberta Ferretti, Kris Van Assche, Wunderkind, Prada, and Balmain.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 57% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Furry Fashion:** Disruptive innovation opportunity: Develop sustainable and cruelty-free alternatives to fur fashion, such as faux fur made from recycled materials.
- **Animal Print:** Disruptive innovation opportunity: Create innovative ways to incorporate animal prints into fashion designs using digital printing or eco-friendly dyes.
- **Outdoor Editorials:** Disruptive innovation opportunity: Explore new technologies and locations for outdoor fashion shoots, such as using virtual reality or capturing nature-inspired scenes in unconventional settings.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Introduce biodegradable and eco-friendly materials in the fashion industry, reducing environmental impact.
- **Luxury Brands:** Disruptive innovation opportunity: Incorporate sustainable and ethically sourced materials into luxury fashion brands, appealing to conscious consumers.
- **Photography:** Disruptive innovation opportunity: Utilize advanced photography techniques and new equipment to capture innovative and visually striking editorials for fashion magazines.

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