# Humorous Alcohol Branding Emergency Drinking Beer From Wild Heaven Beer is Refreshing and Crisp By Mary Van Puymbroeck | Published 2017-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wild-heaven-beer References: [uncrate](http://uncrate.com/article/emergency-drinking-beer/) & [wildheavenbeer](http://wildheavenbeer.com/our-beers/) This Emergency Drinking Beer from Wild Heaven Beer has gone viral for its [humorous packaging](https://www.trendhunter.com/trends/wind-and-waves) and name. This easy-drinking pilsner is brewed using [citrus zest](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza) and features Portuguese sea salt and lemongrass for a bright and complex flavor profile. While the branding may capture one's attention and encourage consumers to buy the product, its vibrant and refreshing flavor will mean this session beer isn't reserved for emergencies only. Its low alcohol content and crisp flavor illustrate that Emergency Drinking Beer is perfect for a hot summer day in its native Atlanta, Georgia. What really makes this product stand out is it's packaging. Emergency Drinking Beer draws on the survivalist mentality that [outdoorsy individuals](https://www.trendhunter.com/trends/amber-harvest-lager) will connect with. In this case, that mentality is referenced in an ironic, humorous way. This kind of branding strategy has proven to be successful with Millennial consumers who reject conventional marketing tactics. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 94% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Humorous Branding:** Creating humorous and ironic branding strategies can attract millennial consumers. - **Low-alcohol Beverages:** Developing refreshing and flavorful low-alcohol drinks can address consumers' demand for healthier options. - **Survivalist-inspired Products:** Incorporating survivalist or outdoorsy elements into product packaging can appeal to consumers' adventurous and experiential desires. ### Where This Applies - **Alcohol and Beverage:** The Alcohol and Beverage industry can create new strategies to attract younger consumers through humorous branding and low-alcohol options. - **Packaging:** The Packaging industry can explore new design opportunities that incorporate survivalist and adventurous elements to help products stand out on the shelves. - **Marketing and Advertising:** The Marketing and Advertising industry can develop innovative campaigns that utilize humorous and ironic branding strategies to capture the attention of millennials. ## Related on Trend Hunter - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)