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# Wild-Harvested Plum Serums
The Wild Fruit Serum is Made with Vitamin-Rich Kakadu Plum

By Laura McQuarrie | Published 2019-11-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wild-fruit-serum
References: [newhope](https://www.newhope.com/beauty-and-lifestyle/unboxed-5-potent-wildcrafted-beauty-products/gallery?slide=1) & [shop.annmariegianni](https://shop.annmariegianni.com/products/wild-fruit-serum-rejuvenating-brightening-complex-15ml)

Annemarie [Skin](https://www.trendhunter.com/trends/dew-n-plump) Care's Wild Fruit Serum is a product that's beneficial for brightening, hydrating and rejuvenating all skin types—so much so that the brand calls it the "ultimate skin elixir." The serum is made with [wild-harvested Kakadu plum](https://www.trendhunter.com/trends/deep-hydration-skincare), which is rich in Vitamin C, and apple, knotweed and copper to support the bonds between collagen and elastin. Packed with skin-nourishing ingredients, the serum is beneficial for all areas of the face, especially to tone aging skin. As a result of using the Wild Fruit Serum, skin is kept moist, plump and radiant.

[Fruit-based skincare products](https://www.trendhunter.com/trends/rms-skincare) are becoming especially popular with naturally minded consumers who are looking for solutions that are packed with antioxidants and other beneficial ingredients sourced from the natural world.

Image Credit: Annemarie Skin Care

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 37% | Activity: 20% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Fruit-based Skincare:** An opportunity for skincare companies to incorporate wild-harvested, exotic fruits into their product line for enhanced natural benefits.
- **Natural Ingredients:** An opportunity for companies to explore the use of unique, wild-harvested ingredients for improved skincare benefits.
- **Anti-aging Products:** An opportunity for skincare companies to target mature consumers with anti-aging benefits from natural and exotic ingredients.

### Who This Affects Most

- **Skincare:** An opportunity for skincare companies to introduce new, natural ingredients for anti-aging and skin-nourishing benefits.
- **Beauty:** An opportunity for beauty companies to expand their product line with fruit-based skincare products for enhanced natural benefits.
- **Natural Products:** An opportunity for natural products companies to explore wild-harvested, exotic ingredients for skincare products with added natural benefits.

## Related on Trend Hunter

- [Plum-Powered Facial Treatment Oils](https://www.trendhunter.com/trends/sweet-plum-oil.md)
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- [Fruit-Infused Retinol Serums](https://www.trendhunter.com/trends/blackberry-retinol-blemish-serum.md)
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