# Seed Oil-Free Snacks Wild Fox Foods Makes Clean, Protein-Packed Snacks Without Refined Sugar By Laura McQuarrie | Published 2025-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wild-fox-foods References: [nosh](https://www.nosh.com/news/2025/kevins-natural-foods-founders-start-anew-with-wild-fox-foods) & [instagram](https://www.instagram.com/wildfoxfoods/?locale=no&hl=en)  Wild Fox Foods is a new brand from the founders of [Kevin's Natural Foods](https://www.trendhunter.com/trends/sack-summit) that debuted at Expo West 2025, and it specializes in clean, protein-packed snacks free from refined sugar and seed oils. [Wild Fox Foods'](https://www.trendhunter.com/trends/wild-west-chocolate-line) lineup offers flavors for every kind of snacker. While those with a sweet tooth will gravitate toward products like the Cinnamon Churro Protein Bar or the Dark Chocolate Raisin Trail Mix, snackers who crave a taste of something different will find satisfaction in the savory, salty, smoky options. Beyond flavor, Wild Fox Foods appeals to ingredient-conscious consumers who want to avoid seed oils—many actively avoid products formulated with seed oils due to concerns about their potential inflammatory effects, and potential links to chronic health issues. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 90% | Activity: 92% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seed Oil-free Consumption:** The rise of seed oil-free diets is encouraging brands like Wild Fox Foods to innovate with alternative ingredients, highlighting a shift towards cleaner and potentially less inflammatory eating habits. - **Protein-enhanced Snacking:** With an increasing number of consumers seeking high-protein options, new snack foods are being developed to satisfy cravings while meeting nutritional goals. - **Refined Sugar Alternatives:** As health-conscious consumers continually strive to reduce sugar intake, the demand for products that use alternative sweeteners is creating new opportunities for innovative snack formulations. ### Where This Applies - **Health-conscious Foods:** The growing market of health-conscious eaters is driving the development of snack foods that prioritize clean, simple ingredients with functional benefits. - **Specialty Diet Products:** Products aligning with specific dietary needs, such as seed oil-free or low-sugar, are carving out a niche in the competitive landscape of specialty food products. - **Sustainable Food Innovation:** A movement toward sustainable, health-oriented snack options highlights opportunities in creating eco-friendly and socially responsible food products. ## Related on Trend Hunter - [Organic Fruit-Sweetened Chocolates](https://www.trendhunter.com/trends/wild-west-chocolate.md) - [Good-for-You Snack Lines](https://www.trendhunter.com/trends/goodforyou-snack-line.md) - [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Fruit-Sweetened Chocolate Products](https://www.trendhunter.com/trends/wild-west-chocolate-line.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Seed Oil-Free Chicken Products](https://www.trendhunter.com/trends/real-good-food.md) - [Plant-Based Food Lines](https://www.trendhunter.com/trends/lunar-fox.md) - [Seed Oil-Free Frozen Entrees](https://www.trendhunter.com/trends/seed-oil-free-frozen-entrees.md)