# Sparkling Lemonade Craft Sodas Wild Bill’s Sparkling Lemonade Was Tested at Fairs & Festivals By Laura McQuarrie | Published 2026-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wild-bills-sparkling-lemonade References: [bevnet](https://www.bevnet.com/pr/2026/07/06/wild-bills-brings-fanfavorite-sparkling-lemonade-from-the-midway-to-store-shelves) & [drinkwildbills](https://drinkwildbills.com/products/sparkling-lemonade-12-pack?variant=42466191966290)  Wild Bill's uses community events to test its flavor innovations, and when enough customers asked where they could buy [Wild Bill’s](https://www.trendhunter.com/trends/seasonal-soda) Sparkling Lemonade beyond events, it was time for the flavor to become a [ready-to-drink offering](https://www.trendhunter.com/trends/freedom-cola). “We’ve been pouring this flavor on tap for nearly three years at fairs, festivals, and conventions across the nation, and it quickly became one of the best-selling, highest-volume flavors in our lineup,” said Michael Russo, Chief Growth Officer of Wild Bill’s. Wild Bill’s Sparkling Lemonade is bright and juicy, and it gets its sweetness from [pure cane sugar](https://www.trendhunter.com/trends/milos-tea-company), not high fructose corn syrup, artificial colors, or artificial flavors. This fresh craft soda flavor breaks from tradition with its crisp, citrus-forward profile, offering a zesty contrast to the brand's signature cream sodas and their rich, smooth sweetness. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 47% | Activity: 51% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Event-tested Flavors:** Live fairs and festivals provide high-volume consumer feedback environments where beverage brands can validate demand before scaling niche flavors into retail-ready products. - **Citrus Craft Sodas:** Bright, fruit-forward soda profiles create space for craft beverage makers to differentiate from traditional creamy or cola-based offerings with more refreshing flavor experiences. - **Clean-label Sweetness:** Pure cane sugar and the absence of artificial colors or high fructose corn syrup position nostalgic sodas for modern shoppers seeking familiar indulgence with simpler ingredients. ### Industries Being Reshaped - **Craft Beverages:** Small-batch soda makers can use community-driven flavor validation to compete with mainstream soft drink brands through authenticity, experimentation, and regional loyalty. - **Food and Beverage Retail:** Retailers gain access to proven event favorites that arrive with demonstrated consumer enthusiasm, reducing uncertainty around new ready-to-drink product launches. - **Festivals and Events:** Experiential venues are becoming informal product incubators where brands can measure repeat demand, gather feedback, and build audiences before broader distribution. ## Related on Trend Hunter - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Summer-Ready Healthy Fizzy Drinks](https://www.trendhunter.com/trends/healthy-fizzy-drinks.md) - [Lemonade-Inspired Soda Flavors](https://www.trendhunter.com/trends/sparkling-raspberry-lemonade.md) - [Spiked Strawberry Lemonade Drinks](https://www.trendhunter.com/trends/strawberry-lemonades.md) - [Lemonade Flavored Hard Seltzers](https://www.trendhunter.com/trends/lemonade-splash.md) - [High-ABV Lemonade Hard Seltzers](https://www.trendhunter.com/trends/truly-unruly-lemonade.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [Zesty Lemon Seltzers](https://www.trendhunter.com/trends/zero-sugar-lemon.md) - [Foodie-Inspired Sparkling Drinks](https://www.trendhunter.com/trends/guy-fieri-waterloo-sparkling-water.md)