# Postcard Polaroids Photographer Graham Dunn & Kelley Ash Road Trip for Wild at Heart Vintage By Jordan Sowunmi | Published 2011-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wild-at-heart-vintage References: [fashiongonerogue](http://fashiongonerogue.com/kelley-ash-graham-dunn-fashion-rogue/) & [wildatheartvintage](http://www.wildatheartvintage.com/bio.html) There is nothing that screams 'Americana' more than a California road trip. In this brand new editorial, Wild At Heart Vintage designer Kelley Ash set out with photographer Graham Dunn to capture the spirit of the company in a genuine California road trip. Kelley Ash cites Wild at Heart Vintage's inspiration as, "The simple things in life. Road trips in the desert, the songs of Neil Young, the possibilities of desolate second hand shops, cheap motel rooms and the [Polaroids that record the journey](https://www.trendhunter.com/trends/analog-life)." This shoot features shots of Ash against the backdrop of the charming California mountains. With shots ranging from Ash in a one-piece Budweiser suit to her posing in front of the [Hollywood](https://www.trendhunter.com/trends/hollywood-breakfast-club) sign on the outskirts of LA, the Polaroids perfectly encapsulate the spirit of California's simplistic beauty. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Vintage-inspired Road Trips:** Trend toward reviving the glamor of road trips in the nostalgia-driven vintage style. - **Instant Camera Photography:** Growing popularity of Polaroid and film cameras due to their uniqueness and impreciseness compared to digital photography. - **Nostalgia and Americana Aesthetics:** Increasing demand for fashion, art, and design styles reminiscent of past decades in American history. ### Sectors Adopting This - **Tourism and Hospitality:** Creating vintage-style packages for road trips and hotels in tourist hotspots. - **Photography:** Reviving and monetizing instant film photography in the digital age. - **Fashion and Design:** Creating fashion lines, decor and merchandise that reflect the nostalgia for past decades and authentic Americana aesthetics. ## Related on Trend Hunter - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [California-Inspired Ranch Hotels](https://www.trendhunter.com/trends/sun-ranch.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Road Trip-Inspired Candle Collections](https://www.trendhunter.com/trends/road-trips-collection.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md)