# Mischief-Making Cover Shoots ‘Wild at Heart' in Dazed & Confused is Untamed Fashiontog By Marissa Liu | Published 2009-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wild-at-heart-in-dazed-confused References: [fashiongonerogue](http://fashiongonerogue.com/2009/11/dazed-confused-dec-abbey-lee-kershaw-by-daniel-jackson/) & [dazeddigital](http://dazeddigital.com/ArtsAndCulture/article/5848/1/Dazed__Confused_Wild_At_Heart) Australian model Abbey Lee Kershaw is ‘Wild at Heart’ in Dazed & Confused. The child-like Kershaw models looks from the 'Where the Wild Things Are'-inspired collection from Opening Ceremony and Pamela Love. The cover shoot and fashion feature are part of the December 2009 issue of Dazed & Confused. Photographed by Daniel Jackson and styled by Karen Langley, the playful editorial also features untamed fashions by Byblos, Pringle of Scotland, Vivienne Westwood, Prada, Ann Demeulemeester, Burberry Prorsum and Jean Paul Gaultier. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 66% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Wild Fashion Shoots:** The trend towards playful and mischievous fashion shoots is seen by brands as a way to appeal to younger consumers who want to see a sense of humor and creativity in advertising. - **Childlike Styling:** The trend towards using childlike styling in fashion shoots presents opportunities for companies to create nostalgic and whimsical advertising campaigns. - **Cinematic Fashion Photography:** The trend towards creating fashion shoots that resemble stills from a movie provides opportunities for photographers and brands to create visually captivating and dramatic advertisements. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on this trend by experimenting with playful and creative styles in their advertising campaigns to appeal to younger consumers. - **Photography:** Opportunities exist for photographers to experiment with different techniques and styles to create visually captivating and dynamic fashion shoots. - **Advertising:** Brands can use the trend towards wild and playful fashion shoots to create memorable and attention-grabbing advertisements that resonate with a younger demographic. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)