# Dental Man Meets Mercedes Man Wild, Wacky Madrid Fashion By Going Like Sixty | Published 2008-03-02 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/wild-and-wacky-word-of-fashion-dental-man-meets-mercedes-man References: [news.xinhuanet](http://news.xinhuanet.com/english/2008-02/01/content_7540175_1.htm) & [blogs.reuters](http://blogs.reuters.com/oddly-enough/2008/02/04/im-dental-patient-man-you-know-the-drill/) I'm aware that designers use [fashion shows](https://www.trendhunter.com/trends/wild-rose-sparrow) to be over the top and outrageous to get attention. But aren't the fashions supposed to give a clue as to what the designers think somebody might actually buy and wear? Looking at the works by designers La Casita de Wendy HAPPY during The EGO of Pasarela Cibeles fashion show in Madrid in January make me wonder. Robert Basler from Reuters does a great job of skewering in the excerpt: ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Outrageous Fashion:** Exploring wild and wacky designs that push the boundaries of traditional fashion norms, creating disruptive innovation opportunities in the industry. - **Bold Runway Shows:** Showcasing over-the-top fashion designs that are attention-grabbing and unconventional, presenting opportunities for disruptive innovation in the fashion show industry. - **Alternative Consumer Trends:** Exploring unconventional consumer preferences and demand for unique and bold fashion statements, offering opportunities for disruptive innovation in the market. ### Sectors Adopting This - **Fashion Design:** Embracing outrageous and unconventional designs that break traditional fashion norms, leading to disruptive innovation opportunities in the fashion design industry. - **Fashion Show Production:** Creating bold and attention-grabbing runway shows that defy conventional expectations of fashion presentations, opening up disruptive innovation opportunities for the fashion show production industry. - **Fashion Retail:** Catering to alternative consumer trends and demand for unique fashion choices, introducing disruptive innovation opportunities in the fashion retail sector. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md)