# Educative K-Pop Encyclopedias PSY's 'Wiki Korea' Teaches Korean Phrases to Tourists By Laura McQuarrie | Published 2013-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wiki-korea References: [brandingmagazine](http://www.brandingmagazine.com/2013/07/02/wiki-korea-brought-to-you-by-psy/) & [english.visitkorea.or.kr](http://english.visitkorea.or.kr/enu/SI/SI_EN_3_6.jsp?cid=1821420) The 'Wiki Korea Dictionary' features the viral Korean superstar, PSY, teaching [Korean phrases](https://www.trendhunter.com/trends/lingocity) to prospective tourists to South Korea. The videos in the series are short and sweet, only lasting about 15 seconds each. PSY's teachings offer a hip way to learn the names of popular shopping districts as well as what kinds of food you can expect to eat there. True to PSY style, the series is fun and outrageous. This is part of a campaign by the [Korea Tourism Organization](https://www.trendhunter.com/trends/bbq-chicken-and-korea-tourism-organization) to generate interest in South Korea -- and what better way to do this than to take advantage of the popularity of PSY? These videos will also help to amp up the 'Wiki Korea Tour,' which will give eight lucky contest winners the change to travel to South Korea with Korean celebrities as their guides. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Short-form Language Learning:** Short and sweet 15-second videos teach Korean phrases to tourists. - **Celebrity-driven Education:** Utilizing popular celebrities like PSY to make educational content more engaging and entertaining. - **Tourism Campaigns Through Pop Culture:** Using viral sensations to generate interest in travel destinations. ### Industries Being Reshaped - **Language Learning:** Incorporating short-form videos and popular personalities to create innovative language learning platforms. - **Education Technology:** Exploring the integration of celebrities and entertainment into educational content for a more impactful learning experience. - **Tourism:** Leveraging pop culture and viral sensations to boost tourism campaigns and attract visitors. ## Related on Trend Hunter - [All-Inclusive Pop Culture Trips](https://www.trendhunter.com/trends/klook-1.md) - [K-Pop Fan Immersed Experiences](https://www.trendhunter.com/trends/seventeen-airbnb-experiences.md) - [Seoul Tourism Campaigns](https://www.trendhunter.com/trends/absolutely-in-seoul.md) - [Multilingual Personal Shoppers](https://www.trendhunter.com/trends/olive-young-personal-shopper.md) - [Experiential Kimchi Pop-Ups](https://www.trendhunter.com/trends/jongga-flavourverse.md) - [Educational Streaming Series Collabs](https://www.trendhunter.com/trends/duolingo-and-squid-game.md) - [Anniversary K-Pop-Themed Menu Items](https://www.trendhunter.com/trends/chopstix-noodle-bar.md) - [Cultural Korean Products](https://www.trendhunter.com/trends/musinsa-1.md) - [K-Pop Battle Royale Crossover](https://www.trendhunter.com/trends/gdragon-crossover.md)