# Fashion Gaming Wii 'Project Runway' Released for Style-Savvy Gamers By TopDog | Published 2009-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wii-project-runway References: [nbcbayarea](http://www.nbcbayarea.com/around-town/fashion/Project-Runway-Struts-into-Gaming-63795237.html) & [bravotv](http://www.bravotv.com/project-runway) Millions of DIY fashionistas and fans of the ultra-popular reality TV show ‘Project Runway’ should be excited to hear that [Atari](https://www.trendhunter.com/trends/rollercoaster-tycoon-collection) and the Weinstein Company have announced plans for a 2010 release of Wii ‘Project Runway’ for [fashion-loving gamers](https://www.trendhunter.com/trends/sims-4-coach-open-access). The game encourages wannabe fashion designers to strut their own digital creations on the [virtual runway](https://www.trendhunter.com/trends/reinventing-the-runway) or play the role of a fashion photographer. Reality fashion followers can expect TV hosts Heidi Klum and Tim Gunn to play a role in Wii 'Project Runway' as well. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Digital Fashion Gaming:** The release of Wii 'Project Runway' signals a trend towards digital platforms integrating fashion and gaming, offering opportunities for innovative fashion experiences. - **Fashion Design Simulation:** The popularity of fashion design simulation games like Wii 'Project Runway' suggests a trend in the gaming industry towards immersive and interactive experiences in the fashion world. - **Celebrity-driven Video Games:** The involvement of TV hosts Heidi Klum and Tim Gunn in Wii 'Project Runway' highlights a trend in the gaming industry towards celebrity-driven video games, presenting opportunities for collaborations and endorsements. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore collaborations with game developers to create innovative virtual experiences, expanding their reach to tech-savvy consumers. - **Gaming:** The gaming industry can capitalize on the popularity of fashion-related content and develop more fashion-centric games, catering to the growing demand from style-savvy gamers. - **Entertainment:** The entertainment industry can leverage the influence of popular TV shows and personalities to create interactive gaming experiences, enhancing fan engagement and reaching wider audiences. ## Related on Trend Hunter - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [Fashion Gaming App-Updates](https://www.trendhunter.com/trends/fashion-gaming-app-drest.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Fashion Styling Games](https://www.trendhunter.com/trends/bellemint.md) - [Fashion Gaming App Collabs](https://www.trendhunter.com/trends/drest-x-jimmy-choo.md) - [Fashion-First Digital Games](https://www.trendhunter.com/trends/dressgo.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Phygital Fashion Dolls](https://www.trendhunter.com/trends/dress-to-impress-mystery-models.md) - [Luxe Skiwear Metaverse Games](https://www.trendhunter.com/trends/balenciaga-skiwear-mini-game.md)