# Game-Controlling Kicks Nike Air Maxes Get Customized as Wii Balance Boards By Josh Milenthal | Published 2010-09-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wii-balance-board-shoes References: [engadget](http://www.engadget.com/2010/08/27/nike-air-maxes-get-a-wii-balance-board-infusion/) & [njgm.wordpress](http://njgm.wordpress.com/2010/04/26/nike78-nike-wiis/) [Nike](https://www.trendhunter.com/trends/nike-pg2-playstation-shoes) recently challenged 78 artists to attack a pair of its shoes and come up with something that is not just a normal pair of shoes. The result? A pair of Nike Air Maxes that have been transformed into [Nintendo](https://www.trendhunter.com/trends/attack-on-titan-pixelbyte) [Wii](https://www.trendhunter.com/trends/epic-mickey-rebrushed) balance board shoes. Artist Nick Marsh infused the internals of a Wii balance board into a pair of shoes for his entry. His Wii balance board shoes work exactly as the traditional board works, but you must lift your foot or sit down to relieve pressure since there is no board to get off of. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Customized Shoes:** Opportunity for brands to collaborate with artists and create unique, customized shoes incorporating innovative features. - **Wearable Gaming:** Potential for creating wearable accessories that integrate gaming technology, such as incorporating game controllers into shoes. - **Interactive Fashion:** Emerging trend of merging fashion and technology to create interactive and functional clothing items. ### Sectors Adopting This - **Footwear:** Disruptive innovation opportunity for footwear companies to collaborate with tech brands and artists to create tech-infused, customized shoes. - **Gaming:** Opportunity for gaming companies to explore wearable gaming accessories, expanding the gaming experience beyond the traditional controller. - **Fashion:** Potential for fashion brands to incorporate interactive technology into their designs, blurring the line between fashion and functionality. ## Related on Trend Hunter - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Sensory Performance Footwear](https://www.trendhunter.com/trends/mind-001-1.md) - [Gamified Exercise Balance Boards](https://www.trendhunter.com/trends/electronic-balance-board.md) - [Smartphone-Controlling Sneakers](https://www.trendhunter.com/trends/samsung-shortcut-sneaker.md) - [Digitally-Collectible Footwear Items](https://www.trendhunter.com/trends/fortnite-kicks.md) - [Tablet-Made Exclusive Sneakers](https://www.trendhunter.com/trends/made-on-ipad.md)