# Elevated Flexible Pillows The Wiggle Pillow From Buffy is "Floppy Yet Supportive" By Grace Mahas | Published 2022-03-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wiggle-pillow References: [purewow](https://www.purewow.com/home/buffy-wiggle-pillow) & [buffy.co](https://buffy.co/bundle/wiggle-pillow-and-cover?sscid=31k6_20r0y)  The Wiggle Pillow from [Buffy](https://www.trendhunter.com/trends/buffy-nook-pillow) is ideal for full-body support while sleeping, snuggling, and [during pregnancy](https://www.trendhunter.com/trends/regalo-baby-1). The "floppy yet supportive" tie-able pillow boasts an ultra-soft sherpa cover made from non-toxic materials in cotton-candy colors and an insert that is made with 100% recycled PET and BPRA-free filling. Moreover, the cover is machine-washable and made from [100 percent eucalyptus lyocell](https://www.trendhunter.com/trends/eucalyptus-pillow), meaning it gets softer with each wash. In keeping with the brand's commitment to being eco-friendly, each pillow recycles approximately 55 plastic bottles. The chic Buffy Wiggle Pillow is available in three colorways -- cream, puff, and toast. It can be conveniently stored in a knot when not in use. The pillow is available to purchase online for $138. Image Credit: Buffy ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 66% | Activity: 39% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Bedding:** Opportunity to create more eco-friendly bedding products, utilizing recycled and non-toxic materials, while offering fashionable and comfortable designs. - **Customizable Pillows:** Opportunity to create customizable pillows with tie-able designs for full-body support during sleep and pregnancy. - **Sustainable Textiles:** Opportunity to innovate and implement sustainable textiles in home goods and bedding products, such as eucalyptus lyocell. ### Industries Being Reshaped - **Home Goods:** The home goods industry has an opportunity to create more eco-friendly and sustainable products,while still offering fashionable and comfortable designs. - **Bedding:** The bedding industry has an opportunity to create customizable pillows with tie-able designs for full-body support, using more eco-friendly and sustainable materials. - **Textile Manufacturing:** The textile manufacturing industry has an opportunity to innovate and implement sustainable textiles in home goods and bedding products, such as eucalyptus lyocell. ## Related on Trend Hunter - [Fuzzy Oversized Neck Pillows](https://www.trendhunter.com/trends/buffy-nook-pillow.md) - [Soothing Body Pillows](https://www.trendhunter.com/trends/soothing-body-pillow.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md) - [Weighted Knot Pillows](https://www.trendhunter.com/trends/hugget.md) - [Cuddly Body-Conforming Pillows](https://www.trendhunter.com/trends/hugl.md) - [Fully Adjustable Pillows](https://www.trendhunter.com/trends/modular-pillow.md) - [Hybrid Thermoregulation Pillows](https://www.trendhunter.com/trends/stack-pillow.md) - [Noodle-Shaped Foam Pillows](https://www.trendhunter.com/trends/adjustable-memory-foam-pillow.md)