# Deconstructed Brand Logos Sam Lane Reorganizes the Wigan Little Theatre Logo By Jamie Danielle Munro | Published 2014-05-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wigan-little-theatre References: [designboom](http://www.designboom.com/design/wigan-little-theatre-identity-sam-lane-05-06-2014/) & [wiganlittletheatre](http://www.wiganlittletheatre.co.uk/) Sam Lane has deconstructed the Wigan Little Theatre logo design in order to build a new one. By taking the original design and rearranging each piece in a distinct manner, Lane managed to create a whole new logo using the already existing sections of the brand image. Since the theatre is over 50 years old, Lane didn't want to make a drastic change. Doing so would have made the branding unrecognizable, which is never a good thing when trying to stay true to the company image. This is why he decided to use the existing pieces of the logo and rearrange them in a different way. Thus, a new logo was created while still maintaining the personality of the Wigan Little Theatre brand. Photo Credits: [designboom](http://www.designboom.com/design/wigan-little-theatre-identity-sam-lane-05-06-2014/), [wiganlittletheatre](http://www.wiganlittletheatre.co.uk/) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Deconstructed Brand Logos:** Disruptive innovation opportunity: Exploring alternative ways to reconstruct existing brand logos to create fresh and distinctive designs. - **Brand Image Preservation:** Disruptive innovation opportunity: Finding creative ways to update or modify brand images while still preserving their original personality and recognition. - **Logo Rearrangement:** Disruptive innovation opportunity: Utilizing the existing sections of a logo to create a new and unique visual identity for a brand. ### Industries Being Reshaped - **Graphic Design:** Disruptive innovation opportunity: Developing innovative techniques and approaches in logo design to enhance brand identity. - **Marketing and Advertising:** Disruptive innovation opportunity: Employing creative branding strategies that preserve the core essence of a brand while offering a refreshed visual appeal. - **Theater and Entertainment:** Disruptive innovation opportunity: Reimagining and updating visual representations of theater brands to maintain relevance and capture new audiences. ## Related on Trend Hunter - [Reimagined Automotive Brands](https://www.trendhunter.com/trends/automotive-brand.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [Italian Artful Brand Refreshes](https://www.trendhunter.com/trends/iittala.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Minimalist Logo Rebrands](https://www.trendhunter.com/trends/sandisk-logo.md) - [Revamped Pizza Chain Branding](https://www.trendhunter.com/trends/better-by-design.md)